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Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!

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Enough with the backlinks abuse, swapping, reciprocal, blog commenting, poorly written articles and press releases, forums and blog media links, documents sharing, fake Google reviews and so on.

If you are next time searching something and you do not see a website that was ranking a few hours ago on #1 and cannot be seen on the first page, then it is definitely not a Google update

Google has introduced backlinks in order to count a page authority a long time ago, the more quality websites link to you are the number of votes your website gets, which help your website raise its rank, website traffic and possibly more sales, ROI and profits increase

However years after years we have seen websites ranking which were doing the good work and publishing useful content in order to earn backlinks:

What is a good link?

A good link has several aspects, a high page rank website with quality content, domain with age history, good link building profile, good traffic as well as dmoz presence – However a .edu and .gov link carry more value or a link from a high traffic blog or a review which was written by another blogger because they have just liked your website and/or blog

How do you earn backlinks?

If you are looking forward to earn good backlinks and win Google and other search engine’s trust in your backlinks profile, then you need to work on your website graphics, its development and especially on your website content and what it has to offer, ever wondered why Wikipedia ranks for every search term (well most search terms), because they answer the questions you ask from search engines, authentic information within you research via a single click – If you want to earn quality backlinks then you have to provide your website visitors with quality and reliable information and if you do so, you may attract loads of quality backlinks via blogging, social media etcetera – It is worth more to spend your money by hiring a professional and intelligent seo copywriter than asking someone else to build backlinks – A good blogger that has a high traffic blog can do the good job too or someone with passion for writing – A short note on how you can win backlinks is to engage your customers and provide them with all the information they are after

Do backlinks still count?

Yes, they do and will for a long time

How I can build backlinks on my own?

If you wish to build backlinks on your own, the best thing to do is to have to have a blog on your website and write useful information about your products or services, provide customers with more information with why your product or service differ or write how to articles, think like a customer and think about what searchers are finding (doing keyword research prior to writing your blog post can be very useful), go for long tail search terms for a start and write your blog in order to help your visitors not to rank – There are several other ways to build quality backlinks as we discussed earlier, however a good social media strategy can always help you win much more backlinks and it is so easy that anyone can do it with basic knowledge

Do backlinks have impact on search engine rankings?

Yes, they do! If you get quality backlinks(s), it is counted as a vote and it has a direct impact on your search engine rankings, however you cannot rank on a competitive keyword with just a single link (in some cases you can), when Google or other search engines print search against your search term, their automated system crawls the entire data in their range and then short-list websites with good votes, content and number of backlinks (you are exactly in competition with those which are ranking higher than yours, so you have to exactly know how many votes or backlinks they have for that “search term” and then you have to increase the number of votes/backlinks in order to raise your rank higher than your competitors

How I can find if my backlinks are of quality?

Very good question – You can always analyze your backlinks, SEOMoz, Aherf and there are several other link analysis tools including Google webmaster tools where you can check a website, blog, directory or the site you want to get the link from prior to linking – You can also analyse your website backlinks and get any suspicious backlinks removed using (Google disavow backlinks removal tool) – This helps you remove any bad websites that are linking to your website and are giving your backlinks profile a suspicious profile

After Google’s January 2016 and February update – I can clearly see what the future holds for seo.

I have short-listed 20 top ranked websites for a specific search term – and then have written down the values for good backlinks, quality content, web page graphics, development and all other seo and backlinks and voting aspects and what I have found was just “amazing” and I want to pass this on to you guys so you know what you need to do in order to do it earlier than your competitors

I have seen websites rankings being increased and decreased in real time and that too on daily basis, then I have short listed those websites which moved from page 2 to page one and then from page one to top of the page, which was just amazing to see, I was so curious to know about the votes and backlinks that I have gone a mile ahead to find out what was going on – and what I have found was simple yet attractive, want to know what was helping websites ranking on Google, Yahoo, Bing, Miva and even Baidu and Yandex search engines?

Social Signals, votes and reviews:

Social signals, votes and reviews are the future, which give your brand a boost.

Do not just go for my words?

I am not just saying it or just assuming like everyone else, I did below to find how it affects one of our customer’s website which is brand new, been built some months ago, we customized a wordpress blog and started with 4 blog posts a month, I have told my writer to completely forget about search engines and come up with amazing posts which are written for people, humans which are finding the products which our customer is selling – We have published 4 blog posts in that first month i.e. January 2016 – These articles included below

1. Unique description of the product, why buy, features, how their products differ

2. The price and the warrantees and guarantees

3. After sale service

4. Reviews (from the existing customers which were using their products)

A month after this brandnew website have been ranking on page first, we have seen this website appearing on page 9 on google.co.uk and then the next post has made it appear on page 6, we have attract over 1000 +1s, over 4000 likes and over 500 retweets and over 93 Pins

That was it, we only had 30 backlinks and it was really hard to rank for that search term in matter of just few weeks, tell you honestly, we have targeted long tail keywords and ranked this “competitive keyword” or in other words I am saying, we have used few variants for that keyword to rank the main keyword :)

In my personal opinion, social signals have started to help rank website in a different way and that too in a real time, now you can see websites rank in a day, if social buzz is there for a specific product or service or if there are loads of +1s, hundreds and thousands of retweets or thousands of likes and pins

So what you should do?

Do you have a social media strategy in place at all?

If not, build your social media platforms, such as Twitter, Facebook and Google+ and so on. Having these branding pages is just not enough; you have to ensure you have a beautiful page where people would like to link too, follow, like, retweets and then you have to work on your social media marketing strategy in order to publish useful information, news, rumors even, product features, comparisons, how to tutorials, audios, videos, images, in order to attract world’s attention towards you

I cannot do it because I am so busy?

Well, if you cannot do it, then there are thousands of social media marketing experts which can do a good job, most social media agencies charge you on hourly basis and the wage for a social media marketing expert start from £10 onward – depending on their experience, expertise, and knowledge of social media and how to build buzz online

What is the impact of social media on my business?

Social media platform gives you the same opportunity as the display adverts, banner ads, plus more than what you can get from banner or text ads as your words, buzz or your comments and posts can be seen by millions and that too for free – So you are actually targeting zillions people around the world for free

Why I think .edu and .gov links carry less value than a loud good social buzz?

We built .edu link for the same brand I was talking about above and have seen its performance and the impact on search engine rankings, traffic, number of sales made out of it and the ROI, honestly speaking it has increased the rank of that “keyword from #49 to #41 which is great for a new .edu do follow website (link from .edu blog), then I linked our website from a “do follow .gov website” and there was nearly the same kind of impact, but the post which has been submitted to Google+ and twitter and Facebook has had much loud buzz and it has moved the rank from #49 to #7

In my own opinion, Google has started to measure the buzz and author’s buzz which is impacting your search engine rankings and that too really quick, say your post has picked a buzz an hour before, an hour later your website was seen ranking on a completely great positions

In order to prove this, we picked 20 websites and measured their success was being backed by social media presence and the buzz there

If your website is still not ranking on Google’s first page, then you need to build a good social media strategy being backed by good content and good valued backlinks, that is your way to smart seo and digital marketing

If your website has been hurt by any Google update, bad seo practices and suspicious backlinks profile, stay in touch with us and we will be happy to provide you free search engine optimisation and social media marketing strategy consultancy in order to help you find your way to website rankings on Google

Learn how to rank No. 1 on Google for free

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I have lost my website Google rankings in January 2016, what should I do?

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I have received this email from someone based in Australia

I have lost my rankings and I have not done anything? I have very good quality backlinks which I personally built over the last 5 years, the content on my website and blog publishes useful “how to articles” – Even I am listed in Dmoz, Yahoo, Alexa and other reputed web directories, have a good domain name that is 12 years old, page rank is 8 at the moment, but I can see our keywords “discount toys”, “toys” “buy toys online” and several other keywords variations which were ranking on 1st page on google.com.au have dropped to 280 and higher what should I do?

Answer:  Until you submit your website URL, we are really hard to advice what should be done at this very point of time, but as you are aware  of Google update in December 2015, then in January 2016 and now in 12th February 2016, you might like to wait and watch at the moment and see what happens or whether or not your website returns – as you said you have a good backlinks profile, chances are your website might return but we have to look at the consequences to provide you more information that what needs to be done

We are very popular on twitter, does this count at all, we have over 10,00,000 followers, thousands retweets and so on, massive traffic and good trust over social platforms including Google+, Facebook likes and loads of +1s which are all natural and unique, then why I am hurt?

Answer: Well, these social segments do really count but again, you have to provide us with your usernames for Twitter, Facebook and Google+ and find out the real cause to what happened as you stated above

Should I submit website reconsideration request to Google through webmaster tools? I have not received any messages or critical issues, but do you suggest if I should submit this request? I can also see the rankings for our search queries have fallen to 300 or higher and I am so confused

Answer:  No. You should not do it, until unless have personally contacted you or if you have received a message saying, we have found issues with your website, then it makes sense to make a contact with Google or submit a request but what we suggest you is to wait and watch

Should I remove any links, which I have not built but are linking to my website, such as, some people which like our web posts and host them on their blogs?

Answer:  We definitely do not suggest that, as your content was news and buzz worthy to earn links, plus it is a vote that your content was useful enough to be found and hosted, so I would not suggest that at all, until unless you email us with all those links and so we can find out, if they are not coming from bad neighbourhood

I have never done directory submission, article or press release submission or any other type of stupid submissions then why Google has dropped the rankings of our good website?

Answer: As I said, we can only assume at the moment as we do not have the URL of your website, there are number of link analyzer tools, SEOMoz, Aherf, and so on, find out what links are more useful and what are not, if you find links which you think are suspicious, and work on them

You may also send us an email with all those links, URL(s), the keywords that lost their rankings and any other concerns and we will be happy to provide you free seo consulting and analyse and let you know why you have lost your website rankings on Google in January/February 2016

Learn how to rank on Google first page for free? Contact us for free and we will be happy to talk to you

 

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Is Google Broke? Google’s February 2016 Search Algorithms Update

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It’s been very crazy new year so far when it comes to Google search and the way Google is responding to most search queries, I am of an opinion that Google’s been broke, I can very clearly see Google’s returning erroneous search results to most queries and weird websites ranking on the entire Google’s first page and even the same URL taking half of the space on next page

As in my previous post I have shared my opinion with all my readers and was the first one in the UK to report Google’s search update in the very beginning of January, I am seeing a very crazy response to my search queries, okay I can be wrong but I am not wrong

“Discount furniture” was returning search results from website directories and hardly showing a website link on google.co.in, on Google UK, Google have been returning weird results for “SEO UK” and that too of websites that are abusing the wiki and whose website backlinks are all “no follow”

The website which have been ranking for most “seo related queries” is a brand new domain, getting all its links from duplicate press release URLs, weird wiki links and abusing several other sites on the internet with weird content published on each resource

The whole world is saying, It is a Google update, I know Google is making number of changes in their Algorithms, I know and I remained the first person on the internet that has reported this Google January 2016 update, and even the February 2016 Search update by Google

I have a very strong opinion that during the Google algorithm changes were being made, they have suffered a worth amount of technical difficulties and were hard to correct things until now, but I can be wrong too, I will like to think Google’s been broke from end December 27th of December 2015 and they are doing everything to make things work “Problems happen everywhere” I will also like to think, Google wanted to push an update by 1st January 2016

There is a lot we can talk about at the moment and make guesses, the situation is not very much clear especially on Google UK, weird activity have been seen on google.com.au and google.co.in, however google.com (Google America) seems to be all fine as well as most other Google domains

In my own opinion, Google is more localising their search which they always planned and give reward to those which have responsive websites, a trustworthy backlinks profile in place, great seo copy written for website visitors as well as great social media marketing profile and buzz there and relevance are the utmost factors of Google search in 2016

If you are seriously looking forward to rank your business on Google and want to establish long lasting search engine rankings, then you need to work on the old theory, good link building profile, local trust (local business establishment), positive reviews, good products and pricing as well as responsive websites and newsworthy content

Google would not penalise you until unless they have a strong reason to believe that you are manipulating their search results by establishing a good link building profile by using the tricks Google do not allow, be straightforward, do good work and you are safe!

Hire a good SEO Company if you are too busy doing other stuff you specialise at and leave your content creation, seo and backlinks profile and social media to the experts that can do better and with ethics and guidelines in mind

I will write again when I have more to share, hopefully soon, let’s all hope, this Google update only hurts which deserve a penalty and not those which have always done a good seo job

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Why your website should be optimised according to Google’s search standards?

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So you want to promote your website to the number one page, and ideally top spot of that page, on Google? Doesn’t everyone? So what is it that the people who are there now are doing right?

They are following the standards set out by Google regarding SEO (search engine optimisation).

Although it isn’t quite as simple as that, following the rules and adhering to the standards set out by the world’s biggest search engine can only greatly improve your chances of not only reaching the top rank, but gaining more website traffic and an online sales increase.

Not sure what the Google rankings standards are? Here are some do’s and don’t set out by the search giants:

Google Says Do:

Make your site stand out with unique aspects that set you apart from the competition.

Use relevant and well researched keywords in your content. Get to know what your potential customers would typically search for if they were looking for one of your products or services, and include all related keywords where appropriate in content.

Remember it has to make sense to the reader and be high quality, not just babble with lots of keywords thrown in for good measure.

Make sure tags and meta data are all unique and relevant, and internal links are quality and related. Where links are concerned, quality should be considered over quantity.

In Google’s Webmaster Tools, sign up to receive emails so Google can easily communicate with you if something is wrong.

Encourage social signals to create a buzz. This means gaining natural links, FaceBook Likes, Follows, ReTweets, Shares, +1s, etc. People engaging with and sharing your content is always a good sign in Google’s book.

Keep content relevant and updated. Fresh content is one of the main things Google’s search bots look for, and it can be an updated webpage, a new post on social media, anything that shows you are an active and well maintained brand online.

Google Says Don’t:

Assume your site deserves the top rank of Google’s first search page without knowing what makes your site deserve that spot and what sets you apart and above the competition.

Don’t be tempted to use hacks or get caught up in quick fix trends that ‘apparently’ boost your SEO. There are plenty of best practices that help you make Google SEO simpler and easier without breaking any rules or making life harder in the long run.

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Responsive web design, your visa to seo and social media marketing buzz

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There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

 

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

 
Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

 

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

 
What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

 

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

 
Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

 

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

 

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

 
I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

 
Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

 
Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

 

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

 

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

 

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

 
If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

 
Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

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Google’s Penguin update is most “human” yet, calling for businesses to assess whether their web design remains SEO friendly

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With the release of Google’s recent Penguin update, now more than ever has been the vital time to assess websites for their compatibility with search engines, as the new update is said to be the biggest step in artificial intelligence for search yet.

Google’s Senior Vice President says in a blog about the latest step towards being more human, “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want.”

The updates includes the addition of ‘The Knowledge Graph’, a feature designed by Google to make their search bots think more like humans, and they hope it will enable them to deliver even more accurate results for ambiguous search terms based on user intent.

Jack Menzei, Google’s product management director told CNN “The web pages we [currently] return for the search ‘kings,’ they’re all good.

You, as a human, associate those words with their real-world meaning but, for a computer, they’re just a random string of characters. [The Knowledge Graph] hones your search results right in on the task that you’re after.”

And with many companies still favouring more ‘traditional’ creative web design features such as Flash and over enthusiastic graphics with little focus on content and text, what will this change mean for their websites?

They will have to begin to look at things in a whole new light, through the eye of the searcher as Google has begun to.

Many businesses are already enlisting the help of web design companies in the UK to avoid losing revenue and web traffic due to the changes and to try to keep up with Google’s preferences.

Now focusing on the quality of text and content on websites, many will have to revamp the entire structure and overall image of their sites as well as quickly assess and add to their content to ensure it meets the high quality standards.

With the bar constantly being set higher, SEO web design is no easy task for even the professionals, but the key to success is keeping up with the fluctuating and ever more intelligent “thoughts” of the search engine.

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Content Marketing is the New Face of Online Marketing for 2016

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Content has always played a part in web marketing strategies, but 2016 is set to be the year that content rules, with search engines changing the weight they put on content and quality when it comes to search engine page rankings (SEPRs).

Now online marketing agencies are scrambling to find quality content writers to handle the growing need for high quality content to feed content led marketing strategies this year.

The main reason for the large shift in the value of content as part SEO and online marketing tactics comes down the changes made by Google in the last year.

Its Penguin update, launched in April of 2015, saw many websites’ SEPRs suffer due to a lack of quality back links from pages and websites containing quality content, as well as a lack of well written and relevant content on their own website.

Google decided to make the change after link building, a tactic that came about in the late 1990s after the search engine announced its plans to use links as votes for the credibility of sites and base rankings partly on this factor, gained a bad name due to the amount of online marketing consultants misunderstanding and abusing the original concept.

Marketers would pay sites that were created simply for the purpose of content creation to post low quality and over optimised content full of links.

This led to link building becoming about the sheer quantity of links rather than the quality of the websites and their content, making search results and user experience suffer.

Google are now cracking down on what has been deemed ‘black hat SEO’ or ‘bad link building’ by assessing the quality of the content and website the link is placed on, and favouring sites that use slow and steady link building tactics in conjunction with other online marketing and SEO tactics.

So, the best way to keep a good reputation and high SEPRs with search engines in 2016?

Enlist the help of web marketing professionals and content writers, create high quality content that is written for the reader, not for the search engine, and ensure you are guest blogging and sending content to reputable sites where your content will be relevant and bring something worthwhile to the site.

Do your research before submitting content to sites, as having links and content posted on sites with a bad reputation could harm yours. And enjoy it while it lasts, as content marketing may be hot in 2016, but search engines are constantly changing so keeping up is crucial for your online marketing success.

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Why an SEO friendly website is a must have for businesses in 2016

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SEO, or search engine optimisation, is a method of analysis and constructing your website page by page so that it can be easily catalogued by the search bots of major search engines such as Google or Bing.

To be able to create a search engine friendly website you must know a lot not only about web design but also about how search engines work, what they look for and how they carefully select the pages that reach the top of their search results.

So why SEO friendly web design is a must this year? Here are just a few of the many reasons why it would greatly benefit your business:

Improved Brand Awareness

This is probably the most obvious benefit of SEO, as the higher up your website ranks on search engines, the more people will see and are likely to click on your company’s website link.

The meta descriptions used to help search bots pick up on what your site’s purpose is are also useful when it comes to the person searching determining if a link or company is going to be useful to them or not, so ensuring you have a brief and clear description of your company’s main purpose in the meta description plays a big part in improving brand awareness.

Increased Traffic and Online Sales

Naturally you want to increase your company’s sales by any means possible. Therefore driving traffic to your website is the first step to increasing sales, and the best way to drive traffic is through higher search engine rankings.

As mentioned in relation brand awareness, the higher your website is ranking on search engines, the more footfall you will have on your website.

Once you have this increased footfall, you then need to ensure you’re website is optimised for the process of converting visitors into customers. Which brings us to the next benefit…

User friendly and SEO friendly Go Hand In Hand

A cluttered, graphic heavy and hard to navigate site will not only put potential customers off, it will also deter search engine bots scouring your site for useful information.

If you have very little quality text, or if its hidden under far too many graphics and too much Flash, the search bots won’t find much of use and will move on to another site.

Your site needs to be well structured, uncluttered and full of quality SEO and user friendly information and content. There is nothing wrong with images and graphics, a site with none would be boring. But there can be too much of a good thing.

If In Doubt, Ask For Help

The best way to ensure you have an SEO friendly website design is to enlist the help of some experts. Web designers who specialise in business web design will look into your brand and your target audiences, and pair this information with what the search engines want to create an SEO friendly web design that shows your brand’s personality and is both search engine and user friendly.

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Google Penguin penalises websites for ‘aggressive’ link building

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When the Google Penguin update went live, webmasters and marketers were left confused as to why their search rankings had taken a turn for the worst almost overnight.

This was due to Google beginning their clamp down on ‘bad’ link building and rewarding those who took the original message on board and used it wisely.

In the 1990s Google announced that back links to a website would count as a ‘vote’ for the credibility of the site or particular page in question and its content, stating each vote would help to bring a website or page closer to their desired search engine page rankings.

However, people soon began to find shortcuts to ‘cheat’ the system by setting up websites and posting low quality content on there just for the purpose of the link it contained.

Through this they gained thousands of links in short periods of time, sacrificing all quality for sheer quantity in their race to the top ranks.

This ‘bad’ link building has been practiced for the best part of a decade, until Google has finally begun to crack down on the culprits and reward those who chose not to abuse the system.

Now Google say they will only consider ‘good’ links to websites with credibility and high quality content as valid, and any sites seen to be using ‘aggressive’ link building tactics will be punished.

Google’s Vice President Amit Singhai has said that Google are hoping that punishing aggressive link building and rewarding those who use authority link building will help to level the playing field once again, which in turn will help Google to improve their search experience and deliver more relevant and worthwhile results, rather than the “cross our fingers and hope there’s a Web page out there with the answer” solution that seems to be the current case for most search engines.

Due to the punishments now being handed out, many internet marketers and webmasters who took shortcuts in previous years are being forced to pay for their links to be removed from the low quality websites rather than pay for them to appear.

It could be said that karma has finally reached the world of SEO, and as Google’s search bots become more human and ethical than ever, link building companies are being forced to consider the ethics of their past, present and future SEO tactics.

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Why you need an experienced content writer in 2016

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2016 is set to be the year of content marketing, as high quality content because the new key to SEO, gaining Google’s trust and climbing the search engine rankings pages.

And the best way to ensure you gain quality content is to hire a professional and experience SEO copywriter, or if your need is large then a team of content writers.

The Content

The content on your website homepage and other pages, as well as on your blog if you have one, is not just there to fill some space and make the place look pretty as many people assume. It in fact serves several far greater purposes.

Not only does it give your brand a voice and a personality when visitors come to your site looking to learn more, but it also sells your brand values and if written well can be the tipping point between visitor and customer.

It can also instil loyalty in visitors if they like what they read about the brand, so it is important that it is written in a persuasive and engaging manner.

It is also of course a tool for SEO, as Google’s new Penguin update is now valuing quality content more than ever in its searches.

However, over optimised and poorly written (bad grammar and spelling) content will lose your credibility with both site visitors and Google.

Therefore hiring professional experienced content writers is a must to avoid this.

Signs of Experience in an SEO Writer

Anyone can SAY they have plenty of experience, but the proof is in the writing. That is why when hiring a content writer it is advisable to ask for a paid test piece from candidates that seem to have what you are looking for on paper.

If the content writer say they can have it to you in the next couple of hours, I would be wary, unless they are of course experts in the field they are being asked to write about, which is rare but does happen.

Signs of a good content writer are the amount of time they say it will take them to produce it, and the research they put in.

They should not only take time to research and get to know your brand, but also the field in which you operate, even looking at your competitors.

They should then be able to create a piece custom written for you that conveys your brand message and values, engages the readers and is SEO optimised to the right weight, not over or under.

If all the signs are there in the test piece, you can trust them to write well for your company in future, but if they aren’t, then you just pay them for the piece and move on.

You may have lost money on the piece, but you save thousands overall by not posting bad content on your site.