Google’s Penguin update is most “human” yet, calling for businesses to assess whether their web design remains SEO friendly

With the release of Google’s recent Penguin update, now more than ever has been the vital time to assess websites for their compatibility with search engines, as the new update is said to be the biggest step in artificial intelligence for search yet.

Google’s Senior Vice President says in a blog about the latest step towards being more human, “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want.”

The updates includes the addition of ‘The Knowledge Graph’, a feature designed by Google to make their search bots think more like humans, and they hope it will enable them to deliver even more accurate results for ambiguous search terms based on user intent.

Jack Menzei, Google’s product management director told CNN “The web pages we [currently] return for the search ‘kings,’ they’re all good.

You, as a human, associate those words with their real-world meaning but, for a computer, they’re just a random string of characters. [The Knowledge Graph] hones your search results right in on the task that you’re after.”

And with many companies still favouring more ‘traditional’ creative web design features such as Flash and over enthusiastic graphics with little focus on content and text, what will this change mean for their websites?

They will have to begin to look at things in a whole new light, through the eye of the searcher as Google has begun to.

Many businesses are already enlisting the help of web design companies in the UK to avoid losing revenue and web traffic due to the changes and to try to keep up with Google’s preferences.

Now focusing on the quality of text and content on websites, many will have to revamp the entire structure and overall image of their sites as well as quickly assess and add to their content to ensure it meets the high quality standards.

With the bar constantly being set higher, SEO web design is no easy task for even the professionals, but the key to success is keeping up with the fluctuating and ever more intelligent “thoughts” of the search engine.

Why is SEO web development necessary?

Search engine optimization is extremely important for a page that wishes to succeed and become popular. There are a variety of different techniques that can be used in search engine optimization, such as keyword research, seo friendly web design and development as well as a range of marketing methods such as pay per click advertising, article marketing and various others. The design of the website plays a major role in the optimization, because if the design does not appeal to the target market, a lot of potential customers will get deterred from your page. Therefore, SEO friendly web development is a completely different department that deals with the development of web pages along the requirements of search engines.

Web development and SEO are closely linked together, because if optimization elements are integrated within the design of the website itself, the website starts off on a slightly higher scale than others within the same niche. Web development SEO services are provided by various different companies which also provide web designing services. These services include appropriate keyword research in order to ensure that the content on your page is properly lined up with the current trends. However, keyword trends tend to change with the passage of time, so make sure you keep modifying the content at appropriate times.

Secondly, a good SEO Web Company will not only provide web development services for your website, but will also provide you with a range of other optimization services too. For instance, link building services and article marketing services are also provided by SEO companies, while web development services are a staple feature.

The most important thing that you need to check when opting to hire the services of a development firm is their credibility and the experience that they have. Rather than spending your money in hiring the services of an inexperienced firm, try to reserve it till you are able to afford a good SEO and web development package. You need to know that overnight success within the internet marketing business is not an option, and you will have to expend a considerable amount of time and resources in order to reach a higher level. Most websites that are top of their niches have had investments of over a thousand dollars or so in order to reach that status, so be patient, and remain focused on your page, and success will automatically follow.

Web Development what steps should you take?

Are you looking to enter the online world by creating your own website? If the answer is a yes, there are a few things that you must know before you venture in to the world of the internet. Firstly, creating a website is not as easy as you might think. There are a number of different things involved, such as the web development and the web design, and you need to make sure that you do not take the wrong decisions for your website. Developing a website is not an easy task. With the amount of options now available at the disposal of people, some prefer to use PHP web development, while others make use of different methods. Business amongst eCommerce websites is booming, and making your own place in this niche is a very difficult thing.

However, first ask yourself, what type of a website do you want? Is it an e commerce website, which is the rising trend these days? Or, is it an entertainment website that would be focused primarily on videos and dynamic pictures? Or are you looking to create a sort of a social network for your customers? Secondly, you can even create a website for providing a type of service, or just to start your own blog or anything that you feel fits the bill, because there is a website for literally everything out there. Once you have decided the type of website that you will make, and then work on the website itself. Will you choose a Flash heavy website that makes use of Shockwave Player and Adobe Flash, or will you try to create a HTML based website?

The advantage is, Flash websites are more dynamic and visually appealing, but the downfall is that they require a heavily optimized computer to work properly. HTML websites are less than appealing, just providing a mix of basic text and pictures to people. Once that has been decided, choose a developer for yourself. Not everybody knows the complex computer programming languages that can be used for programming your product online, and in order to get the job done, you will likely have to hire a developer.

The website SEO is important as it increases your page rank. A proper SEO website design will significantly increase your chances of gaining a higher ranking, and you can check out various SEO websites for their packages. The importance of a website design SEO cannot be stressed upon enough, so make sure you invest your money in the right place.

The top web development companies in the UK

The top web development companies in the UK

Designing a website is no easy task if you undertake it yourself, and with the amount of resources that you will require to get the job done, it would probably be a wise idea to hand over the reins to experienced professionals within the region of operation. For example, if you are looking to create a website in the United Kingdom, there are a number of different web development companies in UK which can help you in designing your website and even provide hosting for it. A good web development company in UK would provide you with efficient development, designing and support services, all at a convenient price which matches your budget. However, do not expect any over the top miracles when it comes to pricing, because the prices are significantly varied from company to company.

From the various different web development companies in UK, we have chosen some of the top companies that can cater to your development requests and create some of the best pages for your site. Here is the crème de la crème of web development companies in the UK:

- Draw Pictures Ltd are a Wimbledon, Brighton based web design and web development company that specialising in providing user and search engine friendly websites, they are an award winning web design and seo agency that has been rated one of the best web design agency for providing with impressive websites, shopping carts, content management systems etc that are very much seo friendly, and help you attain top search engine rankings in Google and other search engines! Along with awesome services, their pricing structure is simply great for all sized businesses and their their of customer support executives are always willing to advice, answer your emails and even return your calls, if you are therefore looking for a web design agency that provide you with optimised websites, then Draw Pictures Ltd

-  The UK Web Design Company was set up in Brighton in 2003, and has since then gone on from strength to strength in order to become one of the United Kingdom’s top websites to date. At the moment, the UK Web Design Company has well over a thousand clients, making it one of the largest companies to be providing web development services. Despite their extensive clientele, the company provides custom tailored packages to their customers, showing their dedication towards their clients.

- Red Fern is a company that is currently based in Manchester, and provides a range of different services, starting from web development, hosting as well as search engine optimization and internet marketing services.

- Bond Media is a web development company UK that is renowned for providing website designing and development services throughout Brighton. With a range of different services being provided by the firm, along with their relatively lowered prices, it has managed to gain a significant list of customers.

There are many other websites development companies that are operating within the UK, but whenever you choose one to get your website developed, make sure that it is located near your area, because frequent support might be necessary till the website gets up and running in the first few months.

How web design affects your website’s popularity

How web design affects your website’s popularity

The design of a website plays one of the most important roles in attracting, preserving or pushing away customers. When you visit a website, the first thing that you see is the design and outlook of the page. If the landing page is poorly designed and does not provide a clear interface for your visitors to navigate to, a significant amount of visitors will just look elsewhere. If you are providing a service, make sure your website has been designed adequately in order to ensure a professional outlook. Depending upon the hosting that you choose for your page, various hosting companies also provide designing services too.

One of the most common designs are offered by Word Press, because if you choose to host your website with Word Press, you will be able to use one of their pre-designed templates as your basic design. However, for those who are looking for something a bit more appealing, hiring the services of a web design company is probably the best idea.

Web design prices vary depending upon the amount of effort that needs to be put in to the website. For instance, if your website requires the use of elements from Flash and Shockwave Players, the amount of effort will significantly increase. Java elements are quite commonly found in most websites today, so designs are generally priced in various ranges. However, if you think that you can get the best web design for your page, it is a pretty stupid thought. The word ‘best’ is highly generic in this case, and you will have to spend over thousands of dollars in optimizing and designing a website that actually provides the value of what it’s worth.

It is probably best to start with a cheap web design that is simple and easy to use, because it provides a sort of an ‘identity’ to your page. Once you begin to get customers to your page and website begins to generate revenue, you can revamp the design of your page and make it more visually appealing. However, if you are running a customer oriented website, it would probably be wise to place a comments section on your page so that customers can give their feedback about your website. This will provide you with an idea about whether your page is headed in the right direction or not, making it much easier for you to implement changes.