With search engines continuously developing in order to keep the user experience and search results as pure as possible, online marketers and SEO Companies must constantly reconsider their approach if they want to keep up and gain high search engine page rankings (SERPs).
The most recent change made by search engines and lead by Google is to focus on the quality of back links and content on websites.
In an attempt to gain high quality back links content writers came up with the concept of guest posting, where a website or company will send a press release or request for a guest blog post containing links to be submitted to a reputable content driven website such as a blog or online news site.
Originally blog and website hosts were lapping up this new strategy as it got them some free content and a new, interesting perspective which leads to more engagement and new readership possibilities. It seemed like a win-win situation.
However, the hosts are now finding themselves inundated with daily, weekly and monthly content, too much to even consider accepting it all, forcing many blogs and news sites to stop accepting guest posts altogether, with some editors charging for regular guest slots.
These new measures that have begun to be put in place in a large majority of blogs and news sites is causing the issue of too much copy and nowhere for it to go, leading to low quality sites being created just to host the content and links.
This brings us back to a digital world full of low quality and over optimised content once again, as there is no-one regulating the material posted on these sites. Therefore guest posting is at risk of becoming the new spam.
Guest posting should still be considered a valid and worthwhile option, however guidelines are beginning to be put into place by blogs and news sites for them to be able to continue accepting copywriting content and to prevent it becoming just another spam technique.
Guest post content is now being judged more than ever on its individual merit, considering both the level of newsworthy content it contains and how well written it is.
For this reason, companies are advised to seek the help of professional blog writers and proof readers when it comes to article writing to ensure that their content is worthy of one of the limited spots on a site.