How combining a user friendly tone with SEO friendly writing can help your website improve its traffic?

Businesses are using the internet more and more to promote themselves. Online competition is growing and writing good quality website content is becoming a crucial part of the marketing mix. Many businesses employ the services of a freelance content writer to make sure they create the best possible quality websites and so generate top quality sales leads.

So, with so many websites out there, how can a business make sure that people find its site amongst the throng? The key is in the content – professional, engaging writing will make a website stand out. Sites must appear trustworthy and of genuine interest to users, not to mention easy to navigate and understand. Regular content updates are crucial too: adding fresh content, such as news stories, special offers or a blog.

Writing user friendly website content is therefore relatively straightforward. However, aligning website content with internet search engines to produce SEO friendly writing requires slightly more research and planning. In fact, at its most developed, it is a highly complex discipline that is often best outsourced to specialist content writing agencies.

SEO, or Search Engine Optimisation, is the art of improving volume and quality of traffic to a website by strategic placement of keywords to attract high rankings with internet search engine results. Keywords are single words or phrases that match popular search terms that people type into search engines, such as Google, when researching a subject online.

The more closely a customer’s search criteria match the keywords embedded in a website, the higher up the search results that website will appear. This, clearly, makes it far more attractive resource to the person carrying out the search. Keyword research is key to this process and there are various tools available on Google and elsewhere to help you choose your keywords and monitor your content. Place chosen keywords prominently on your website: high up and on important pages, such as the home page.

Search engines keep their ranking criteria a closely guarded secret. However, with intelligent keyword research and honest analysis of your website’s keywords and content, you or your freelance content writer or an SEO Company can dramatically increase the quality and quantity of traffic to your website.

How content marketing helps your link building campaign?

We are now living in the world of new technology where papers are not that well-used because of the presence of the internet. We need to face the good fact that internet is now the main source of all the information we need such as news updates, messages from a friend from far places, brochures of products and services we need, payment transactions and many more. Internet is a great source of everything we need and want to know about.

In this growing world of technology, websites are rapidly increasing in numbers. The competition is also increasing in intensity because of too many websites exist online and each share useful information to their specific business or personal category.

Website is a good source of income and is so helpful for any business because of its cheaper investment than just doing the business in a typical market place. Online marketing provides better and faster promotion and transactions for any business rather than paying for the newspaper ads in promoting your products and services.

But because of the high competition in the internet market, you need to do some good strategies in order to market or sell on your site and even to gain visibility. Your site needs to be seen by people who will be your visitors or potential buyers. Search engine optimisation is a famous and effective way of promoting your site. This will help you increase your site’s ranking in the search engine pages. Link building is a good SEO strategy. But in doing link building, you better keep in mind that you must do that in the right and better way.

Content marketing is a very effective and desirable way of proper and effective link building campaign. Content marketing, which is also known as link bait, is the strategy of creating a quality content for your website to attract other websites and internet marketing blogs to link into your site, thus creating more traffic for your site. The focus of this strategy is on the quality of the contents that must be appealing, accurate, attractive, informative and helpful for your online readers, rather than just making so many SEO blog contents that are low in quality. When you do the content marketing for your link building campaign, your site would become friendly with the Google Panda and Penguin.

Aside from that, you also have the chance of having more “loyal” visitors that will keep on visiting and staying in your website because of your quality contents that are helpful to them.

It is suggested that you should hire a SEO Company that provides both useful and well researched content writing and link building service, and that properly markets your content over the web, be it on Facebook, Twitter and even Google plus and tens of thousands of other sites online.