Businesses are using the internet more and more to promote themselves. Online competition is growing and writing good quality website content is becoming a crucial part of the marketing mix. Many businesses employ the services of a freelance content writer to make sure they create the best possible quality websites and so generate top quality sales leads.
So, with so many websites out there, how can a business make sure that people find its site amongst the throng? The key is in the content – professional, engaging writing will make a website stand out. Sites must appear trustworthy and of genuine interest to users, not to mention easy to navigate and understand. Regular content updates are crucial too: adding fresh content, such as news stories, special offers or a blog.
Writing user friendly website content is therefore relatively straightforward. However, aligning website content with internet search engines to produce SEO friendly writing requires slightly more research and planning. In fact, at its most developed, it is a highly complex discipline that is often best outsourced to specialist content writing agencies.
SEO, or Search Engine Optimisation, is the art of improving volume and quality of traffic to a website by strategic placement of keywords to attract high rankings with internet search engine results. Keywords are single words or phrases that match popular search terms that people type into search engines, such as Google, when researching a subject online.
The more closely a customer’s search criteria match the keywords embedded in a website, the higher up the search results that website will appear. This, clearly, makes it far more attractive resource to the person carrying out the search. Keyword research is key to this process and there are various tools available on Google and elsewhere to help you choose your keywords and monitor your content. Place chosen keywords prominently on your website: high up and on important pages, such as the home page.
Search engines keep their ranking criteria a closely guarded secret. However, with intelligent keyword research and honest analysis of your website’s keywords and content, you or your freelance content writer or an SEO Company can dramatically increase the quality and quantity of traffic to your website.