Common Web Development Mistakes are Costing Companies Revenue

Many businesses over the last few years have taken to the web in the hopes of capturing new markets and not getting left behind as society is depending more and more on all things digital.

But simply having a website is no longer enough to secure customers online, as many businesses are finding they their website is falling victim to more efficient and appealing web designs which are better search engine optimised and more user friendly.

The most common mistake people are making is having a far too complicated website design. With more and more people of all ages and technology knowledge levels joining the masses online

And with attention spans more than halved when it comes to online activities, websites need to be simpler and easier to navigate to prevent them losing customer to better prepared competitors.

Another common complaint among internet users is compatibility. With mobile devices such as smartphones and tablets being a part of everyday life for many people in the age of digital.

It begs the question why so many websites are still using non-compatible web designs. Many business owners think the website they created years ago will stand up in today’s changing market

But the reality is websites need to be updated and adapted regularly to the advancement of technology and the evolution of the markets to ensure they continue to be a useful strategy for the company.

Many companies believe that having their website look and function in exactly the same way as their successful competitors is the key to retaining old and attracting new customers.

But the reality is that, although looking into what works well for your competitors is a good way to research your market’s needs, your website needs to be unique in its own right if you want to attract attention of new potential customers.

Ask your web developers to take a look at your competitor’s website and highlight what you like about it, and then allow them to create a design unique to your brand’s own message and personality while incorporating the aspects that worked well.

A fatal mistake make by businesses is assuming that once a website is made then people will come to it without any prompt.

There are billions of websites out there and search engines return results of thousands if not millions of website links for searches, so don’t just assume that people will find yours.

Talk to your web development company about how search engine optimised your website is, and what can be done to make it more SEO friendly. This will help your website to be found, if used in conjunction with other internet marketing tactics.

How a user friendly website generates more business?

It is far from difficult to create a user friendly website, and the benefits in doing so for your business are endless.

Stuck for what a user friendly site should be like? Just consider some of the sites you enjoy using, and then consider some that you don’t enjoy so much. The reason you enjoy using the first sites is because they are far more user friendly than the latter.

Obviously you are more likely to spend time using the sites you feel comfortable with and enjoy navigating, and you want your potential customers to get the same feeling from your site.

What makes a user-friendly website?

Simplicity is the key: For your site to have a user friendly web design, everything should be nicely spaced, not too busy, and simple to find your way around.

Don’t Overdo It With Graphics: Your site should tantalise the eyes with SOME graphics rather than being a full on assault of Flash and other forms of web graphics cluttering every inch of the page and that draw attention away from the main purpose of the site.

Easy To Navigate: If people can find exactly what they are looking for in a minimum number of clicks then your site is easy to navigate, and this will please users.

The most valuable navigation tool is the search box, as it allows people to go directly to what they want, or the area in which they are likely to find what they want. If however you have off putting extras such as ‘doorway’ pages, things become far less simple and it puts people off.

Allow Movement Back and Forth: There is nothing worse than realising you clicked the wrong thing and has to go right back to the start. Offer users a way to go back to where they previously were in a convenient fashion.

‘Breadcrumb trails’ are popular as they show users where they are and have been, and can easily take steps back, e.g. Home > SEO > Why choose us as your SEO Company?

Structure: Ensuring the most popular or attention grabbing site content is available at first glance, such as best sellers or current offers, will lead to more sales.

Having basic information about your company and contact information in a prominent place on your homepage is reassuring to browsers in an age where internet scams are everywhere.

Testing, 1,2, Testing: Ensure you test your website for functionality and appearance on all popular browsers and devices. Does you website work on Internet Explorer, Safari and Chrome?

Is you site mobile and tablet friendly? All these things must be tested regularly as devices and internet browsers are constantly updating and changing.

Keep Up To Date: People don’t want to see out of date information and offers on your site, so make sure you are regularly giving your site a spring clean to ensure its kept fresh and up to the minute.

Not only will this help keep customers happy, but it keeps your web design search engine friendly.

Be Clear: Be clear about costs, whether they include VAT, how much delivery will cost, any all other relevant information regarding your products and services.

Also be clear on policies such as shipping, returns and refunds, etc. If information is ambiguous and unclear then people will instantly be put off.

Design to Impress: When having a company site made, it needs to look 110% professional, and so it is advisable to call in some web design experts.

Give them a briefing on your target audience and brand, and they will be able to provide you with a professional design that is aimed to attract and impress your target customers and let your brand shine through in all areas.

What makes a search engine (SEO) friendly website?

Your website is the main online medium that connects you and your potential customers, but for them to discover your website, it must be discoverable by search engines.

There are key factors that search engines will look for to determine the quality and relation of websites to the search a person has just performed, which is how it determines the order in which search results are brought up.

In this article we will highlight the main factors that help a website to be become search engine friendly.

Web Graphics

Web graphics are not recognisable by search engines, text is. And a common mistake made in website creation is hiding good strong text with graphics. Think of your website like a meal on a plate.

The main dish is the quality text, links and images (with strong descriptive alt tags) on the website, and the web graphics make up the garnish on the side, which is more for show than to actually eat.

Fresh, High Quality Content

The content is not only where your potential customers will find information about your company, products and services. It is where search engines will look for clues to the quality of your website as well as the subject field.

Therefore the content must be well written and to the point, with accurate spelling and grammar, and should be regularly refreshed and updated, as search engines will not keep bringing up the same content that has remained unchanged for years at a time.

If content goes unchanged, the search engines begin to think that the website is dormant and bring up active and changing websites in your place.

Attractive URLs

Page URLs are scrutinised by search engines during their decision process and the shorter and more relevant they are to the search, the easier it is for the search engine to identify your page.

Using the most common keywords for your industry/subject field in your URLs will improve the attractiveness of your URL to search engines.

Keyword-rich Tags & Meta Data

A common error made by novice seo web designers is using a company name or website name as the title tag for everything on the website.

These title tags and meta descriptions are another aspect of the website that will be scoured by the search engine, and unless someone has searched the exact name of the company then your website pages will not relevant to the search.

The best title tags are keyword rich, with both common and uncommon keywords relevant to the content of the page. E.g. when someone searches ‘experienced web designers’ then if your H1, H2 and H3 tags were ‘web design’, ‘web designers’ and ‘experienced web designers’ then your website would be far more likely to be picked up than if your title tags all read ‘Spider Web Services’.

There is much more involved in fully optimising a website to be search engine friendly, and it is advisable to consult a company who offers SEO friendly web designing to help you with your website.

Comprehensive knowledge about a web developer

The web developer is a person who develops or builds the website from scratch according to the client’s requirements. He or she has a sound knowledge of PERL, AJAX, HTML, XHTML, PHP, ASP, and Java server pages. He has associate degree or certificate in web design or graphic. A competent and skilled web developer has strong technical skills and great creativity in web programming languages and software.

How does a web developer work?

A web developer’s job is really a very challenging job. He has to fulfill many responsibilities. Before he starts the web building process, he meets his clients and takes full knowledge about their organisations. After having the visions and missions of his clients’ organisations, he designs the layouts that suit the goals of their organisations.

He considers the images and content of the clients’ websites carefully because websites are the real reflections of what companies are and what they represent. Your business success depends on the designs of your business websites, so you can imagine how important a website developer is?

Qualities of a good and skilled web developer

Your web developer should have good and impressive communication skills. He should pay attention to all your requirements closely. He should not ignore your ideas. It’s very important for the web developer to keep good relation with you as a customer. He must be competent to visualise what do you want and produce the work rapidly for you. He should also be able to perform under pressure to meet the deadlines of your web development. He must be honest and punctual.

Why your website needs a web developer?

Now, your websites are not limited to the simple HTML layouts. They have developed from the static to the dynamic. Today, you need an interactive website with essential latest technologies. And if you desire to have a web that really serve you as effective business tools, then you need to hire a skilled web developer due to the following reasons:

Visually coherent design: The design, layout, fonts, colours, navigation, and theme of your website are interlinked. Only a web developer knows how to integrate them into the visually cohesive and appealing interface, which makes the browsing very easy for searchers rather than driving them away.

Technologies: The web technologies include jQuery, JavaScript, LAMP, Ajax, Ruby on Rails and ASP. Net and some other. These all technologies are complex and take a very long period to learn. They give your web dynamic interactive functionality. A web developer uses the best suited technology after analysing your business objective.


So, you leave web development to a skilled web developer and only concentrate on your business. He will get it right and, save your efforts and time.

Successful eCommerce store should be user friendly

In the present age almost all the companies offering their customers, the option of purchasing their products online. Therefore, eCommerce stores are getting popularity very speedily. The customers submit their buying orders via eCommerce store and their requests are forwarded to the payment gateways for payment processing. The shipping cost is determined on the basis of location.

How can you develop an eCommerce store?

Since, developing an eCommerce store has been a technical task, so you need to outsource this task to web developers who will talk to you in detail, in order to know, what do you want exactly for your eCommerce store? They will also identify all the potential obstacles. They choose a platform for your brand, keeping in view your specific budget and needs.

How can market eCommerce store?

It is not enough to set up the eCommerce store just. When you have such store and its operation goes, live, then you also need to market it. Many eCommerce stores do not get noticed by the customers on the Internet. So you need to market it properly. Many online marketing companies are available that offer your potential clients the direct links to follow your eCommerce store where your customers can instantly buy your products.

What is important for a successful eCommerce store?

It is very important for your eCommerce store that it should be user friendly. Now, you have become successful to build a store and it is running. Your store has all types of latest items in your niche. It has all the pricing information, descriptions and pictures for every item. However, there is one slight problem.

Your store is not generating that many sales. The website statistics show that there is no traffic problem at all. Many visitors visit your store daily. What is the problem then? Have you ever considered the real fact that your store web mightn’t be user friendly? This’s a terrible truth that several eCommerce store owners do not realise.

Sometimes they concentrate on web eCommerce design too much and sometimes too little. Actually web usage is the main thing, which makes your website go down very swiftly. If your eCommerce web store has all the whistles and bells in the terms of graphics and products, but others feel difficult to navigate it, then there will be a lot of missed sales.

There are many eCommerce solutions that may be useful in making a user friendly eCommerce store such as: Adequate search functions: Remember potential buyers get irritated when they do not find whatever they are searching for. So you should make the browsing easy else you should lose potential customers. Its loading speed must be fast.

The Help section for buyers: Your store web should cater the questions of buyers such as, shipping policies, contact information, payment information, refund polices etc. If you want that, customers stay on the site longer then this information must be available on the site prominently

Understanding of Creative web development

Creative web development includes works that make your web attractive and useful. Creativity plays a key role to attract the visitors to the information that are provided on any web.

Applying creativity to your web development as a matter of fact, demands the true understanding of the visitors’ emotional needs, cognitive and perceptual.

Most of the website developers focus on creating attractive design. In this way, they limit creativity to the attractive layout that can only gain attention from the visitors.

They do not understand that actually the visitor duration on the web is more important. It is therefore, you need to have the right comprehension of your target visitors. You in fact need to determine three things:

First: Who the visitors are?

Second: What they’re looking for?

Third: How can you offer relevant information to the related visitors?

Harmonise your ideas with your textual representation

For creative web development, your goal should not be to create custom website only. You should understand your customers’ real business needs.

Creating the online presence, that not only gains attention of your customers but also understanding of the visitors is a big challenge.

The creativity must be the center point of keeping balance between the already known information to the web visitors and the comprehension that you try to lead them.

It is therefore, when you design content for your web; you should take care to harmonies your ideas with your textual representations and try to use the true assistance of supporting graphic element.

Provoking web development, creates online presence

It has been observed that most of the website developers populate the web pages with, graphics, links, and text to fill the space. But you should keep in mind that online communication is a powerful weapon, if you use it properly.

The websites, which are thought provoking, have proven most successful and they create an online presence effectively.

It is the ideas that are the real contributors to your web success and what actually matters is your content quality, copy essence that used and the most of all the methods in which all the information is effectively communicated online.


Since, technology is changing swiftly, the features, which are latest just sometimes ago get overpowered by the new trends. The same situation is in a creative web development industry that is heading toward innovation.

The professionals of this industry customise the services as per your necessities and needs.

Draw Pictures Ltd are a Web Development Company in London that specialises in building user and search engine friendly websites that are visually appealing and provide easy surfing for your readers online, they provide you discount web design and budget web development no matter what sized business you own!

CMS web design comprehensive knowledge

CMS stands for content management system. It’s an electronic system, which enables, publishing, and modifying content and website from the central page.

This system offers many computer-based and manual procedures, to deal with workflow in the collaborative environment. It makes longer your web shelf-life.

You can build a creative and dynamic website with a CMS tool. Earlier, for building website, you need lots of efforts & hard work, but CMS web design has made this task easy.

CMS web advantages

CMS web design need of bloggers

Today, in the dynamic online world, only having an ordinary or simple looking blog or website is not sufficient. To compete with speedy business environment, your website must be up-to-date; it should reflect a lucid image of business.

Your web must be able to inform your clients about latest news, your specialties, services or products. Here is, good news for you, CMS web design makes all these challenges easy for you.

It has become the best choice of website owners and bloggers. You can install it on the servers with the assistance of web designers. With a little training, you can update your web by self.

CMS web helps your business

Content manage system helps you to promote business, by giving you cost-effective Internet marketing tools. There’re many marketing plugins that help you to promote your services and products.

These CMS web design come with search engines optimisation plugins and features, which put it above all the other platforms in the form of SEO, means CMS web performs better and have better exposure in SE.

Your business needs a strong presence on SERPs and CMS web make it easy, because of many features. So CMS web design is a perfect choice for your business, because it allows your business to meet latest marketing challenges and relations with your customers. This of course, results in improved sales and turnover.

CMS web design user Search Engines & SEO friendly

CMS web design is user-friendly that allows you, web publication, and content management. You do not need any technical knowledge. It is also SEO-friendly with a lot of plugins that manage web SEO.

Cautious approach to CMS web design

SEO is a very important factor of your website. If you own a magnificent website, but there is no traffic, then it is useless, because nobody can see it. It is very important to know about CMS perfectly. You should be able to handle the SEO related functions in your CMS, because a wrong CMS may damage your search engine optimisation.


With CMS web design you may take your business at the highest level of  success. You can hire any web developer and get customised CMS web design for your business.

Draw Pictures Ltd is a London, UK based SEO Company specialising in providing customers with powerful yet affordable cms web design and web development services with main focus towards seo, digital, internet and search marketing, they design and develop user, search engines, seo and social media friendly websites, that are also mobile or next generation devices friendly websites.

Proper Web development makes your websites better than before

Proper Web development makes the websites better. This work involves many things like, server configuration, template modification, and content improvement.

Nevertheless when we talk about  web designers, it is all about coding and scripting. Web designers start building websites of basic text and become able to build advanced applications and extensions. Even, web development takes them to make social networking websites such as, Facebook and Twitter.

Main purpose of web development

The major purpose of web development is to make the website really great. What is great website? The site, able to provide all information about the visitors need, easy to surf and able to appear on the very first page of Google, Yahoo, Bing or any other search engines.

If you want to be successful in online business then web development is essential for you. If you are running an online business then your web should be informative, beneficial, beautiful and able to draw visitors to itself. Big online businesses have many web developers for different jobs. Some beautify the designs, some at administrative positions, and some perform hosting. However for small business a sole developer performs multiple tasks.

Languages for web development

If you want to plunge, in the industry of web design then you should be expert in HTML, XML, CSS and some other languages. These languages are very important for web development and they use some different grammar.

Tools for web development

The latest web developer has many tools to develop the web. Here, I will mention a few:

Firebug: Let you see http requests

It is a very important extension of Firefox. CSS and Ajax might be fun, whenever you utilise  Firebug. It lets you watch http requests. Its salient feature is, page loading time statistic that allows developer to locate exactly what is making load time lag and sort out the correct things to get the site humming.

HTML Validator: Tells about errors in code

It is also a handy tool. If you want to sure that pages are HTML and CSS, Validator is becoming important in this connection. A Validator appears in the status bar and tells about errors in code.

SVN: Keeps track of all changes

Sometime you change any file and all of a sudden, something of it, stops working and you do not know what you did, in this situation, you become frustrated. But no more frustration, there is an SVN tool available for solving your problem. SVN keeps track of all the changes and permits you to keep track of code. When anything happens, you may easily find, the cause of the problem.


In today’s world, many web development companies are present in the field. Web development is significant and necessary. In case, you have no skill and idea how make a better website for your business then take the services of any reputable web development company.

Do You Really Need To Spend Time in Web Development?

Check out the latest trends and techniques in web development so as to grasp this one basic fact; this is an effort demanding field and if you are not looking to develop a career out of web developing activities, there is no point in figuring out and learning those complex HTMLs, CSS or other forms. Online marketing has several facets and web development is a deep enough field that can take your entire focus and attention. This is certainly not advisable when you are hoping to reap profits from online ventures and there are several areas to manage.

Outsourcing your work to web development agencies is by far the best solution in this regard. There are hundreds of companies out there and many of them provide really good and cost effective results. If you don’t want to become a web developer then why start reinventing the wheel when others are driving? Getting maximum done in the minimum possible time is the mantra when you are looking to establish credible sites that not only attract traffic or are ranked high in Google and other search engines, but most importantly turn sales into revenues. With your personalized efforts you may eventually develop beautiful websites with business killing flaws that you may not even be aware of.

Web development companies are excellent mediums for outsourcing web design and other construction aspects regarding website structure. Technological innovations are regular and periodic things in this sector. Flash based tools and elements are where most of the attractor factor related to web design is headed. Mastering every aspect of web building is a lifelong commitment and as an online marketer there are many other issues that need your attention.

If you are still wondering why to outsource, the best logic would revolve around cost effectiveness and making sure that your site does not lag behind in any of the eye catching features. Of course you can always discuss your ideas with the programmers in question which, is something that has to be done even if you are taking the help of web development company? Another issue is regarding seo crawling. There are some features that may provide hurdles to search engine robots regarding accessing content. Optimized web elements will prevent this from happening. The best way to let all the problems rest in peace is by choosing a good agency that has credible projects to boast of.

Always look for a web development agency that provides seo friendly web development, because without seo friendly website, you will require to re-build or modify the existing site, if this is missing the seo touches!

Link Building and SEO Outsourcing

Website is essential to all types of businesses because of its benefits. It has proven that websites provide greater promotion for the business. Sometimes, the website is the business itself such as those sites that provide article and news contents. The income is generated when more visitors are coming and staying on the site. To be mostly visited SEO strategies, such as link building, need to be incorporated to the site to gain higher visibility.

Link building is a technical process of creating links from your site pointing to relevant sites and search engines to gain more traffic for your site. Link building is part of search engine optimization, or SEO that aims to provide higher traffic for the site to make it on top of the search engine ranks such as Google and Yahoo. To have a better and more reliable links, outsource link building can be done. Outsourcing is a link from a reliable site is safer.

Outsource SEO can be a hard work for a business owner like you and may eat up more of your time. Outsourcing your site to a reliable and reputable offshore SEO and link building agencies gives you lots of benefits. The best advantage you can have is you save more of your precious time and effort. You can focus with other areas of your business if you let a reliable agency to do the outsourced and offshore link building. Besides, they are more knowledgeable and skilled in doing this, instead of doing it and struggling to find and build links alone.

In addition to that, outsource web development companies has already built a connection with companies and websites that can be linked with your site, so it would be easier, rather than spending time looking for those sites that can be outsourced. These companies already have relations with numerous sites and they will just bridge you to them for your improvement.

Draw Pictures Ltd can give you the best services you are looking for. In their years of existence, Draw Pictures have already established good relationships with the biggest outsource web design and SEO Companies around the globe. They are the best partner for your web design, link building and SEO outsourcing needs. They offer professional services at affordable prices. Best service is what they will surely provide you, not just taking money from you.

Draw Pictures Ltd believes that your business deserves to be globally competitive, and that is their goal when you partner with them.