Many businesses over the last few years have taken to the web in the hopes of capturing new markets and not getting left behind as society is depending more and more on all things digital.
But simply having a website is no longer enough to secure customers online, as many businesses are finding they their website is falling victim to more efficient and appealing web designs which are better search engine optimised and more user friendly.
The most common mistake people are making is having a far too complicated website design. With more and more people of all ages and technology knowledge levels joining the masses online
And with attention spans more than halved when it comes to online activities, websites need to be simpler and easier to navigate to prevent them losing customer to better prepared competitors.
Another common complaint among internet users is compatibility. With mobile devices such as smartphones and tablets being a part of everyday life for many people in the age of digital.
It begs the question why so many websites are still using non-compatible web designs. Many business owners think the website they created years ago will stand up in today’s changing market
But the reality is websites need to be updated and adapted regularly to the advancement of technology and the evolution of the markets to ensure they continue to be a useful strategy for the company.
Many companies believe that having their website look and function in exactly the same way as their successful competitors is the key to retaining old and attracting new customers.
But the reality is that, although looking into what works well for your competitors is a good way to research your market’s needs, your website needs to be unique in its own right if you want to attract attention of new potential customers.
Ask your web developers to take a look at your competitor’s website and highlight what you like about it, and then allow them to create a design unique to your brand’s own message and personality while incorporating the aspects that worked well.
A fatal mistake make by businesses is assuming that once a website is made then people will come to it without any prompt.
There are billions of websites out there and search engines return results of thousands if not millions of website links for searches, so don’t just assume that people will find yours.
Talk to your web development company about how search engine optimised your website is, and what can be done to make it more SEO friendly. This will help your website to be found, if used in conjunction with other internet marketing tactics.