Social media marketing is the latest online marketing strategy to have swept the digital world, and it is ever growing in popularity as it has the power to help businesses grow and connect on a deeper level with consumers.
The following article will assess the ways in which the most popular social media channels, Twitter, Facebook and Google+, can help your business to reach dizzying new heights.
For those who don’t already know, Twitter is what is called a ‘micro-blog’, where people can express their thoughts, feelings, opinions in 140 characters or less, as well as sharing links, videos and images with ‘followers’.
You can follow a wealth of people and they can choose to follow you back, some may not. Only those who follow you will see what you post, and you will be able to see the postings of those you follow.
Businesses find Twitter marketing useful for brand awareness purposes, promoting aspects of their business including blogs and news updates, offers, and more. Others constantly ReTweet people and other companies in the hope for the same in return.
It is important to keep a good balance between the two, as people following your brand will want to find out more about what you are about via your Tweets, but talking constantly about yourself and never ReTweeting anyone will not get you into anyone’s good books either.
Facebook allows you to create a business page on which people can see what you are about, view your postings, post to you, and if they like your brand, they can ‘LIKE’ you by clicking a button. By clicking ‘LIKE’, people are subscribing to your company’s updates.
Much like Twitter, Facebook marketing is about posting updates and news, offers, etc. and generally introducing people to your brand. A good flow of fresh content is always a must if you want to keep appearing in your ‘fans’ news feeds.
The great advantage of Facebook is the level of engagement. People can like, share and comment on your images, videos and updates, and many brands run competitions on Facebook to encourage this. It’s a great tool for gaining recommendations and brand awareness, as well as providing customer service, as it gives the customer a voice and a much more informal direct line to the brand itself.
Google+ is one of the newer up and coming social media channels, only born in 2011 and rising to popularity late in 2015. It is the world’s largest search engine’s bash at a social networking site, and with over 90 million users it is a band wagon well worth jumping on. Google+ is primarily about sharing content, much in the way Facebook is, however instead of ‘friends’ and ‘fans’ there are ‘circles’, in which you can divide up your connections into business and personal, or potential customers and current customers, or however else you want it, and it isn’t limited to just 2 circles, you can have as many as you like.
The main appeal of Google+ marketing from a business point of view is the search engine optimisation benefits, as Google have recently introduced their “Search Plus Your World” or “Search+” algorithm, which prioritises content posted by and shared with Google+ users when searching.