It is far from difficult to create a user friendly website, and the benefits in doing so for your business are endless.
Stuck for what a user friendly site should be like? Just consider some of the sites you enjoy using, and then consider some that you don’t enjoy so much. The reason you enjoy using the first sites is because they are far more user friendly than the latter.
Obviously you are more likely to spend time using the sites you feel comfortable with and enjoy navigating, and you want your potential customers to get the same feeling from your site.
What makes a user-friendly website?
Simplicity is the key: For your site to have a user friendly web design, everything should be nicely spaced, not too busy, and simple to find your way around.
Don’t Overdo It With Graphics: Your site should tantalise the eyes with SOME graphics rather than being a full on assault of Flash and other forms of web graphics cluttering every inch of the page and that draw attention away from the main purpose of the site.
Easy To Navigate: If people can find exactly what they are looking for in a minimum number of clicks then your site is easy to navigate, and this will please users.
The most valuable navigation tool is the search box, as it allows people to go directly to what they want, or the area in which they are likely to find what they want. If however you have off putting extras such as ‘doorway’ pages, things become far less simple and it puts people off.
Allow Movement Back and Forth: There is nothing worse than realising you clicked the wrong thing and has to go right back to the start. Offer users a way to go back to where they previously were in a convenient fashion.
‘Breadcrumb trails’ are popular as they show users where they are and have been, and can easily take steps back, e.g. Home > SEO > Why choose us as your SEO Company?
Structure: Ensuring the most popular or attention grabbing site content is available at first glance, such as best sellers or current offers, will lead to more sales.
Having basic information about your company and contact information in a prominent place on your homepage is reassuring to browsers in an age where internet scams are everywhere.
Testing, 1,2, Testing: Ensure you test your website for functionality and appearance on all popular browsers and devices. Does you website work on Internet Explorer, Safari and Chrome?
Is you site mobile and tablet friendly? All these things must be tested regularly as devices and internet browsers are constantly updating and changing.
Keep Up To Date: People don’t want to see out of date information and offers on your site, so make sure you are regularly giving your site a spring clean to ensure its kept fresh and up to the minute.
Not only will this help keep customers happy, but it keeps your web design search engine friendly.
Be Clear: Be clear about costs, whether they include VAT, how much delivery will cost, any all other relevant information regarding your products and services.
Also be clear on policies such as shipping, returns and refunds, etc. If information is ambiguous and unclear then people will instantly be put off.
Design to Impress: When having a company site made, it needs to look 110% professional, and so it is advisable to call in some web design experts.
Give them a briefing on your target audience and brand, and they will be able to provide you with a professional design that is aimed to attract and impress your target customers and let your brand shine through in all areas.