Successful eCommerce store should be user friendly

In the present age almost all the companies offering their customers, the option of purchasing their products online. Therefore, eCommerce stores are getting popularity very speedily. The customers submit their buying orders via eCommerce store and their requests are forwarded to the payment gateways for payment processing. The shipping cost is determined on the basis of location.

How can you develop an eCommerce store?

Since, developing an eCommerce store has been a technical task, so you need to outsource this task to web developers who will talk to you in detail, in order to know, what do you want exactly for your eCommerce store? They will also identify all the potential obstacles. They choose a platform for your brand, keeping in view your specific budget and needs.

How can market eCommerce store?

It is not enough to set up the eCommerce store just. When you have such store and its operation goes, live, then you also need to market it. Many eCommerce stores do not get noticed by the customers on the Internet. So you need to market it properly. Many online marketing companies are available that offer your potential clients the direct links to follow your eCommerce store where your customers can instantly buy your products.

What is important for a successful eCommerce store?

It is very important for your eCommerce store that it should be user friendly. Now, you have become successful to build a store and it is running. Your store has all types of latest items in your niche. It has all the pricing information, descriptions and pictures for every item. However, there is one slight problem.

Your store is not generating that many sales. The website statistics show that there is no traffic problem at all. Many visitors visit your store daily. What is the problem then? Have you ever considered the real fact that your store web mightn’t be user friendly? This’s a terrible truth that several eCommerce store owners do not realise.

Sometimes they concentrate on web eCommerce design too much and sometimes too little. Actually web usage is the main thing, which makes your website go down very swiftly. If your eCommerce web store has all the whistles and bells in the terms of graphics and products, but others feel difficult to navigate it, then there will be a lot of missed sales.

There are many eCommerce solutions that may be useful in making a user friendly eCommerce store such as: Adequate search functions: Remember potential buyers get irritated when they do not find whatever they are searching for. So you should make the browsing easy else you should lose potential customers. Its loading speed must be fast.

The Help section for buyers: Your store web should cater the questions of buyers such as, shipping policies, contact information, payment information, refund polices etc. If you want that, customers stay on the site longer then this information must be available on the site prominently

Basic understanding of online shopping cart for novice merchants

Online shopping cart is like a container, which contains, almost all kinds of items that the buyer picks for buying, from that store. It is not different from any physical shopping cart that you find in stores and shopping malls. It is software, which reflects all products that are picked by customers for final purchasing. All the shopping is done through the website.

Basic understanding necessary for novices

The merchants who are making their first appearance into e-commerce industry should have a basic understanding of selecting the best and efficient online shopping cart service. Because it directly affects their online business and makes a decision whether the fresh launch will hit or not.

Since there are thousands online shopping cart packages, available on the Internet that offers several features to their users. It is difficult for you to select the right type of shopping cart package, according to your need.

Online shopping cart solutions: Free and paid

It is essential for you to identify your business needs, features, before choosing the right shopping cart solution. There are many free and paid online shopping cart solutions present, but free one has limited features. They are usually trials purposes. If your website demands more unlimited features then, paid solution will be necessary for you.

Features of online shopping carts

Nowadays, online shopping carts are coming with many latest features. These features give your online business, an additional rise. They make your business more users friendly and profitable. Some are as follows:

Future purchase coupons and quality discounts: Opt buyers

Many online shopping cart solutions allow discount rate on the basis of quantity of buying items, by the customers. This feature allows you to give discounts on the purchased items or coupons for potential purchases that look attractive to buyers online and they opt to buy more products from your website.

Suggest sell functions and cross selling: Enhance profit ratio

It is the best solution of online shopping cart. It automatically suggests and chooses extra products, available for the current products purchased already, by the customers. This feature enhances your profit ratio.

Affiliate module feature: Organise communication

It is very cost effective option to market your product online. This feature, efficiently tracks affiliate payments and organise communications.

Auto responder facility and newsletter: regularise customer base

You should make a list of email addresses and names of your existing customers by this feature. When new promotions and offers are launched by your store then send follow up newsletters and emails. It could increase your sales and regularise your customer base.


Online shopping cart has made a very good impact on online business. It is cost- effective and advance technique to expand your business, throughout the country and the world. It brings customers and merchants together. All you need is a great Web Design Company to do the job and all goes fine then! While choosing a Web Design and Development Company just check and ensure they know on how to include the SEO Aspects in your online shopping store.