How combining a user friendly tone with SEO friendly writing can help your website improve its traffic?

Businesses are using the internet more and more to promote themselves. Online competition is growing and writing good quality website content is becoming a crucial part of the marketing mix. Many businesses employ the services of a freelance content writer to make sure they create the best possible quality websites and so generate top quality sales leads.

So, with so many websites out there, how can a business make sure that people find its site amongst the throng? The key is in the content – professional, engaging writing will make a website stand out. Sites must appear trustworthy and of genuine interest to users, not to mention easy to navigate and understand. Regular content updates are crucial too: adding fresh content, such as news stories, special offers or a blog.

Writing user friendly website content is therefore relatively straightforward. However, aligning website content with internet search engines to produce SEO friendly writing requires slightly more research and planning. In fact, at its most developed, it is a highly complex discipline that is often best outsourced to specialist content writing agencies.

SEO, or Search Engine Optimisation, is the art of improving volume and quality of traffic to a website by strategic placement of keywords to attract high rankings with internet search engine results. Keywords are single words or phrases that match popular search terms that people type into search engines, such as Google, when researching a subject online.

The more closely a customer’s search criteria match the keywords embedded in a website, the higher up the search results that website will appear. This, clearly, makes it far more attractive resource to the person carrying out the search. Keyword research is key to this process and there are various tools available on Google and elsewhere to help you choose your keywords and monitor your content. Place chosen keywords prominently on your website: high up and on important pages, such as the home page.

Search engines keep their ranking criteria a closely guarded secret. However, with intelligent keyword research and honest analysis of your website’s keywords and content, you or your freelance content writer or an SEO Company can dramatically increase the quality and quantity of traffic to your website.

Ways to Enrich Your Business Blog in 2015

When people visit your business blog, either to look for information or contribute to your blog; they expect to find informative information that will compel them to come back for more. When they come back, more and more people will join the blog and that will turn into increased traffic. Isn’t that the objective of every blogger? More traffic means more business and you will be successful.  But how do you ensure that in 2015 you will even have more people coming to your business blog? Here are a few tips:

Quality content –People want to read about quality, informative information. The information has to be credible enough and should not create any small amount of doubt about its content; if that happens then you would be doomed to fail. Research the information properly, authenticate the information and quote all the sources that you got the information from. The content you provide should also be useful to the readers; it should be able to let the readers acquire some knowledge out of it and make informed decisions afterwards.

Building the links within the posts – Try as much as possible to link your blog posts to external links so that the readers can access more information that you cannot put all on your posts. For example you can have a Wikipedia link embedded on your post that directs your readers to particular information on Wikipedia pages. But make sure the external link is providing trustworthy information.

Use creative titles, Videos and Images – The titles you use can compel people to stay longer on your blog post.  They should be creative enough that will make the reader want to read the content. E.g. titles like “8 ways to…” “How to…” ‘’best of…” etc. you can also embed either your own videos giving more insight into the blog or use video sites like “You tube” to have your readers have a visual understanding of what your content is all about. Images can also play a big role in entertaining your readers.

Your posts should be focused – The content you provide should be focused and relevant to the blog. Do not give outdated information. Make sure whatever information you are giving are relevant and current otherwise your readers would go to look for relevant information elsewhere.

Think like a prospective reader or visitor to your website – For you to understand how your reader will react to the blog post, you need to think like them first before posting the information.

With these tips in blogging, you will have a successful 2015 in business.

Draw Pictures Ltd are an SEO Agency based in London helping businesses succeed online, they specialise in digital, internet, search engine and online marketing and optimisation and are helping businesses of all sizes get the best out of their seo and link building expertise, online blogging as well as next level online marketing