Google Panda and Penguin Update, A brief introduction

We cannot deny the fact that we are now living in the world of modernity, and we are getting dependant of its good products. Internet is a useful product of technology that we may always depend for every aspect of life. With the help of internet, we can now surf and chat, sell and promote, shop and pay, research and study.

Because people are getting used with this internet, websites are built by business owners to become an income generator. The demand on website and information is getting hotter. Some website owners are abusing this trend to generate income. They are building sites and do their SEO campaign on it to achieve higher traffic and more visitors to make more money. These sites effectively achieved high rank because of their Google search optimization campaign but the contents they have are not too helpful. Sometimes they do blackhat seo as their campaign.

Good thing Google did something about this dilemma.

Google has launched their latest algorithm updates called the Google Panda and Penguin which both aim to improve the quality of its search engine rankings. You must know about these updates whether you are a researcher or a website owner. Let us define these two so you can learn more about the crazy world of online business and for you to be able to maximize the benefits of free search engine optimization.

Google Panda is the algorithm update that focuses on eliminating sites and pages that have low value and low quality contents. This update aims to get rid of sites, which are mostly getting higher rank in the Google pages with unethical link building and seo campaigns, that are not useful to users and reader. Common websites that are affected by this update are news and article providers’ sites that have poor quality in terms of contents. These sites that are affected focus only on the quantity of their contents in order to gain more traffic and attract visitors, rather than having quality on their contents.

Google Penguin is the algorithm update that aims to eliminate websites that have over-optimized anchor text, both online and offline. These sites violate rules in Google Webmaster Guidelines so the Google Penguin will penalize them by blocking them in their page ranks. These sites that are penalized have done foul play in doing their SEO.

So now, you have the idea about the Google Panda and Penguin and how may they affect your ranking in their serps (search engine page results). You need to study and learn how to be friendly with them for you to maintain your high rank in search engines.

Or you can always hire a SEO Company that understands all the bits and can perform all seo on your behalf instead, this helps if you wish your campaign being handled by industry professionals instead.

With Google Waging War Is SEO relevant?

All will agree to the fact that Google holds the monopoly as far as SEO is concerned. Rules and algorithms are designed as per the quality norms that Google administrators feel necessary for search engine results. Most of the usual and result oriented tactics that have been used by a majority of SEO services all across the globe are under serious scanner.

The recent Google Penguin and Panda updates destroyed the page 1 rankings of several online marketers and their websites came crashing down within hours of application of these updates. So the question that really needs to be answered is – Does Google SEO has relevance or we should go back on developing millions of pages as unique contents and hope that our efforts will be recognized.

Fortunately, the talks and discussions of experts in online marketing, those who have access to inside information are of the view that SEO Companies and their strategies will always hold relevance and the only difference is that the overall modus operandi will have to be changed from time to time.

Now how does all this affect the usual strategies of current SEO Companies and will there be any significant changes? News that’s coming around the corners is that another Google update with massive change parameters is on the way. So this may not be the best time to experiment with totally new tactics and strategies. However, you just cannot leave the web page to survive on past feats. The best thing that can be done in uncertain times is that content and linking qualities be improved.

To start with, make sure that the website is linked only to relevant pages that are hovering around the same subject. Being in your network of topics is the best mantra as far as interlinking is concerned. If you have links to pages that are irrelevant as per the context of the situation make sure that they are removed even if it takes time.

It is evident that Google is attempting to bring the small time online marketers who use free SEO and companies that employ paid tactics on to a common platform by providing a level playing field. But the thing that we have noticed from the past is that professional SEO services do find out and develop ways to move the other way around. This seems to be a very exciting time for those wanting to start out in affiliate marketing via web development as there are ample opportunities to make it big without investing high amounts in paid web development and SEO tactics.

How to Avoid Google Panda and Penguin Penalties?

As a web browser, doesn’t it annoy you when you see a web page that is completely filled with advertisement that you’re having difficulty in finding the anticipated content?

On the other hand if you’re on the other side of the coin, someone who uses seo or search engine optimization to increase site traffic, sometimes, unintentionally, you may go beyond what is acceptable when it comes to search optimization. Here’s is quick guide to avoid Google Panda and Penguin Penalties:

1. Avoid Excessive Keyword Repetition – Prior to the new webmaster’s guidelines, ranking is based on the number of keywords mentioned and because of this practice; Google has changed their system in determining which websites deserve to be on top.

2. Avoid Links Spam – Link building is a search optimization tool that can also be misused. The importance of backlinks is certainly undeniable but obtaining a lot of backlinks from websites that are blacklisted can cause penalties.

3. Malware and Virus – Google is definitely always on a look out for websites that are infected with virus or malware. So having spam or bot scripts can alert Google and penalize your website.

4. Copied or Duplicate Content – It is a golden rule in SEO that content is the no. 1 priority. You have to consistently strive to create original, fresh and relevant content. Based on Google’s definition of “duplicate”, there are similar texts on different pages within the same website or on a sister site. You can expect a decrease on your website rank if you choose to duplicate your content.

5. Hidden Text and Doorway Page – Hidden text are those that you cannot see on the website (the words or phrases are the same color as the website page’s background) but it contained in the HTML source attempting to deceive the search engines that the web page is completely filled with keywords. Doorways page is similar to hidden texts. It is a kind of scam wherein there is a page especially for the search engines and is insignificant to human but is utilized to obtain high ranking in search engines and to deceive web browsers to visit their sites. If you are going to hire seo services, make sure that they don’t have any history of “black hat” or any over optimization practices as it may harm your website.

6. Concentrate on User Experience – You have to focus on how to delight your readers or visitors, not the search engines. If you please the users, Google will definitely notice.  Because web browsers find keyword spamming annoying. Although keyword is important as an seo tool, you have to find the balance in eliciting interest while making an effort to obtain a higher rank in search engines.

You should always looking for a safe seo service or look for a reliable seo agency, Draw Pictures Ltd are SEO Consultants based in Wimbledon offering quality seo, link building and web design service that puts your business ahead!

Request a call back, give them a call, or send an email or simply visit their SEO London office in Wimbledon for free consulting or for using their service, which is on time and in budget.