Websites have been used all over the world to increase promotion in business and to generate income. Websites that are more popular and have higher ranks in the search engines such as Google, have more chance of gaining more visitors, and thus, making their profits greater. Human visitors look at the appearance and contents of the sites that are useful to them. To be on top of search ranks, website must have an effective SEO strategy incorporated. Link building is a popular SEO strategy and the creation of backlinks is emphasized on it.
Link building is a technical process of connecting your site to other websites to help your site become more visible. Authority link building is more effective when you use link building as your SEO strategy. Authority link building is a process of obtaining link from websites that have higher quality, reputation and search rank than your own website. Backlinks are better to be generated on these sites to make you hook with them, thus making you join them on top of search engine page.
A backlink is an incoming link generated on other sites that can be clicked and will lead the clicker to your website. Some sites have been using one way links, which are links that points to your site but has no link to return on that previous site. Niche link building, which is the process of linking with sites that are the same with you topic and niche, would also be more helpful. Building links are useful for your site, but make sure they are Google Panda and Penguin friendly.
Google has launched their latest updates called Panda and Penguin which both aim to provide better searches for the Google page. Panda focused on reducing sites that try to be on top of the searches by having high quantity of contents, rather than having quality contents, to achieve greater traffic for their sites. Penguin focused on eliminating sites that are practicing having SEO strategies that violate the Google Webmaster Guidelines.
When building links, always bear in mind your link strategies should not be affected by the Google Panda and Penguin to make your site have the chance to appear on top of the Google page rank. Make sure that your contents are all unique and have quality that are useful to visitors, rather than having many but poor contents. To avoid violation, use links only from your own contents. If you have a UK based business, a local link building company is better for your site.
This would lessen the competitions with other sites that are based from different areas. Hire a link building agency is reliable and already has established a good reputation. Draw Pictures Ltd is one of the most reliable SEO Agency offering link building service providers in the UK. They offer affordable link building services that have been proven to be safe and Google updates friendly.