How Far Can You Go With Internet Marketing?

Most of us are thinking about global customers when going for online marketing or e-business ventures. However, it is the age of local customers and the ones doing the most rapid progress in online trade and commerce are the ones who have shown a serious liking for local customers.

Now what if you have a product that is really made for the global audience? Even if it is the case, make sure that the internet marketing company you have hired provides ample promotion in and around your location.

You may be wondering why local factor works. We are talking about sentiments involved in online commercial activities and the lady living next door would surely provide that extra importance to your products if there is a requirement in her case(provided you have good relations!). Another very important issue is organic traffic and building good local support is by far the only way to enhance the possibilities of getting robust organic traffic levels.

If you are keen on getting external support, take the help of an internet marketing service that has credentials regarding the development of local business ventures as they would already have all the tools in their kitty so as to unleash a robust local internet marketing campaign. There is nothing 100% online in this regard as you may have to build some offline support in order to catch that initial attention. This is required when the niche you are working on is loaded with lots of competition.

If you have a comprehensive look, the market for local customers is huge and even Google has admitted the fact that local searches are the ones gaining more popularity and most of the profits are definitely coming from this sector. To sit back on heavy competition from global audience while neglecting the profits that are waiting to be plucked in your own backyard will not be a very wise thing to do.

In fact, this is the next phase in online boom as we gear up towards a new platform. When preparing the local flavor do not forget the mobile platform as this is where most of the local queries are generated. There are thousands of smartphone owners out there searching on the drop of a hat and providing them relevant answers would automatically help in the building up of a successful online empire. Go smart, go local.

Tips for doing business online

Professionalism is very important if you are to conduct business online.  In as much as you are not being seen, your website represents you in more ways than one.  If the overall image is poor, no one will take you seriously.  It is said it takes only the first 30 seconds for a visitor to dismiss or be hooked to a site thus, first impression does matter even in virtual offices thus the impression visitors to your site get should matter to you as a website owner.

If you are not qualified or you are not an expert in web designing, do not hesitate to seek the help of professionals.  They will ensure your website is of SEO standard which will in turn bring in traffic which is of course the reason for creating a website.  Traffic builds up with search engines results ranking you among if not at the top of all other sites.

Once the website is up and running, build your own opt-in-list and directories;  Having a database of mail list is vital to a business person.  This is where you get potential clients and also maintain the ones you have by keeping them abreast with what is going on in their area of interest.  You can regularly send them periodicals or newsletters bringing them up to speed on new products or giving information on the latest in the markets.

In addition, you should maintain a high quality content website, be someone trusted by your clientele, one they can look up to and have confidence in when it comes to seeking advice relating to the business they are engaged in.  Take opportunities off-site but ensure the links added to sites from outside are of high quality, the contents are relevant to your visitors and the information is up-to-date.

You can increase your visibility by subscribing to newsletters, mail alerts and blogs.  Your comments should always be what you sell at your site and valuable to create curiosity and make the readers want to read more articles done by you.  In short, the articles you write both for your site and for other website owners should be professional and of high caliber.

Last but not least, operate on best business practice.  Avoid illegal or fraudulent dealings, trying to trick the search engine systems and reciprocating links with sites of questionable character.  They will drive off visitors faster than you think.

It is easy to seek and get advice from a local seo company and let them guide you on how you can better promote your business online, seo packages are affordable,

Reciprocal links, quality and not quality

Link popularity can be a measure of how successful your website is by indicating the number of web owners who link your site to theirs.  Professional web owners cannot link to your site if it is of low quality content, with nothing valuable to offer or does not conform to their status.  To increase your website link building popularity, you should also endeavor to engage other external sites which are willing to reciprocate links with you in a professional and ethical way (Highly Suggested)!

They should be ranked either at your level or higher but not lower than you.  They should be of good reputation and from a trusted source.  Reciprocating links are not always the best but if you are able to get quality stuff then good for you, just go for it.  This immensely improves on the quality of your site as well which in turn can bring in the huge numbers of visitors you have been dying to receive.

Do not however rule out all the lower ranked web pages until you ascertain that it is not just a portion of the site that is so adversely ranked.  The rest of the webpages could be at par or better than yours.  The poorly rated site could be as a result of malice by other web owners who they have reciprocated links with and are giving them a bad image.

In as much as you want good quality linkages to your site, these links should be having contents that are in line with what you do, add value to what you already have and probably targeting the same population for them to be invaluable and of course improve your website.

Avoid crowding your site with unnecessary links that do not add value to your website.  Also to avoid are reciprocal partners who instead of helping build you actually try to destroy you by manipulating your links which are attached to their sites.

Having a big quantity of off shore materials yet the quality are poor only aggravates the problem and does not encourage visitors to your site.  Be selective; set your bar high and only take what makes you look good, the contents should be search engine friendly and also user friendly.

It is better to have less but of high quality than too much quantity but of poor quality.  Your visitors will appreciate being directed to sites that are meaningful and have accurate information in addition to practicing best internet practice.

It is highly suggested that you hire a link building company that actually provides you one way, natural and organic fresh links using brand new and compelling content.

Pacing your way to a successful internet business

As the saying goes “Rome was not built in a day”.  In the same context, your business however eager you are cannot turn into a beehive of activities overnight.  You have to pace yourself in a systematic manner.  Give it up-to about a year if you are to see any meaningful change in traffic flow.

For starters, having a professional website made of quality content.  The content of your site should be invaluable to your target group and other visitors who may tumble upon it.  It should capture their curiosity long enough to make them want to spend more time browsing or look forward to reading more from you regularly.  The content should have keywords and phrases that can be readily and easily picked up by search engines.

You can build on traffic flow through various ways amongst them subscribing to alerts, newsletters, regular publications, discussion forums and blogs.  From the publications and newsletters you obtain more education on the latest developments in your field which are crucial if you are to remain competitive with the ever changing needs of the customers.  They also open the door to a whole new world and may make you want to do some things differently.  You also increase visibility by being involved in the blogs and commenting on the topics that are relevant to your business.

Another way of pacing yourself in the internet business is by studying the traffic flow.  Get information through tools such as surveys and questionnaires, to gauge the type of visitors to your site, what are their tastes and preferences, their habits and what they would want to find when they visit the site.  Analyze the data gathered and use it to your advantage by updating your website with the current first-hand information.  This would be a great improvement of your website for not just the visitors but also the search engines.

“Patience is a virtue”- take your time and do not make any hasty decisions if the employed strategy does not work at first.  It may take some time but gradually may pick up as more and more people get to hear about the goods and services you are engaged in.  If it does not work, go back to the drawing board, evaluate the strategy used and thereafter, plan and redesign your website.  You can engage the professionals and spend a little from your pocket.  It will be worth millions when the traffic to your site grows exponentially.

Normally you should seek assistance from an online marketing or SEO Company that can help you get the best when it comes to internet marketing goals.

SEO Tips – 2 Parts

Are you cash-strapped but has basic understanding of web construction, well, now you can improve your website without engaging SEO Specialist.

The following are 10 SEO tips that can steer you towards your goal without bursting your budget:

1. Set you goals

Right from the word go, focus on the type of website you want to be attached to your name.  The following questions can guide you when planning an SEO-standard website:

• How simple or complex do you want your site to be? People love to browse websites that are pleasant to look at and are simple enough to allow them navigate through while spending as little time as possible getting to the content.

As much as possible, concentrate on making the site as user friendly as it can be; It should be picked among the top results by search engines.  This can be made possible by choosing the correct domain name.  The name should be one that can allow you set your keywords in your URL.

2. Think search engines and targeted market

• What is your target market?

This would help you create a niche and stick to it throughout the planning and designing of the website.

• Is it supposed to be flashy with less content or packed with backlinks attached? Flashy sites are good but when overdone can be a little daunting.   3. Tag pages of your website

4. Write concise description tag for each of your web pages.

5. Use of keywords in both title and body.

6. Improve on traffic by installing an easy to use navigation system.

A good navigation system is one based on java script which allows users to follow backlinks to other websites.  You can add a text-link navigation bar at the bottom of the page that helps users find their way

1. Include site maps

Please keep reading as the second part of this post shall be published soon!

7 often missed seo opportunities

1. Good website content – This is vital for a search engine to be able to rank you at the top of the results page.  Endeavour to use key words and phrases relevant to the topic at hand.  These keywords when properly placed are easily picked by the various search engines thereby increasing traffic to your site.

2. The written words – Nothing beats a concise, properly articulated article.  When clients and potential clients visit a website, they expect to get information that has solutions to their queries or clearly spells out the information or data they require to satisfy their needs.  Your website can offer this service but only if it is professionally done.  Images should be used to supplement the words and not take over completely otherwise your website may look like a children’s picture book.

3. Headings and Sub Headings – Headings can be compared to landmarks on a map.  From a glance one can map out the direction and also know exactly where they are.  When applied on websites, the headings and sub-headings make the work of visitors a bit more pleasant than when the document is one long common block of words.  They can readily summarize the content of the article by skimming through hence save time.  The headings and subheadings are also valuable when it comes to search engines.  To maximize visibility, keywords and phrases should not only appear in the headings, subheadings but also in the text of the body.

4. Avoid using same tags – Your title tags should be distinct and a value-add to your site.  They should not be repeated throughout the site.  That is tantamount to throwing an opportunity to showcase what else can be of importance to the readers.

5. Company Advertisements – It is tempting to use your company’s name on every title as a way of free promotion of the company.  Though this is not such a bad idea, it can be a little off-putting for visitors to your site.  Be precise, have your keyword on the titles instead to increase visibility.

6. Search engine friendly links – The link structures in your website should be friendly for the search engines to maximize the benefits of these web tools.

7. Use of anchor texts – Take the opportunity to capture descriptive words in the clickable parts of a site text link.  It also gives a preview of the contents of the web page to both users and search engines.

If you do not know how to do this, let an SEO Company handle the rest for you!

Google SEO Tips and Tactics

Website Structure

The way your website has been developed affects how search engine ‘spiders’ are able to find your site and effectively rank it.  This is based on assumption that your website is in a position to be indexed by the ‘spiders’ and all the links are accessible and that none of your content is invisible due to poor web development. This does not necessarily mean that your website is not optimized.

Search engines will normally rank content based on the way the codes you have used appears on your website.  For example the search engine will give more priority to the navigation if it happens to appear higher in the code than your website content. The main aim will therefore be to have your important pages appear higher on the code than the pages that are not so critical to your website. Keywords will normally be placed on  the content area than the other pages, therefore they are easily optimized.

For this reason you may want the main content of the page be higher in the code than the other non-critical pages. If you have an image based navigation, then this will be absolutely true.

Depending on how your website was constructed, the method of having it high on search engine rankings differs; if your website wasn’t built using tables, then it would be much easier to work with it. If need more help in optimizing your site, then there are many do it yourself, websites that have great articles and content that can assist you in getting started, alternatively you can hire a SEO Professional to do this for you. With a professional developer, it will take a fraction of a second to do this, but of course it will depend on the resources you have, time and whether you want to acquire new skills in developing websites on your own.

Article Optimization

Article optimization or content optimization is meant to improve your website on search engines rankings. To effectively do this, there are three key elements that you must look at. These are:

• Number of Keywords (Keyword density)

• Content format

• Content relevance Other factors that can help you in higher Google rankings include and are not limited;

• Link building

• Social networking

• Link baiting

Getting Google put your website high on its rankings takes time and patience. If you are ready to spend time however complex the process might be, success can be achievable.  If you are not, then you can as well pave way for other persons that are ready to make a commitment.

How to Increase traffic to your web

Internet, just like the market; needs customers – visitors to increase your revenues. But how do you increase the number of visitors to visit your website? Without having targeted traffic to your website, you will not be able to sell your services and products. There are many ways that you can increase your traffic some of which are listed below;

Google Adwords - Google Adwords are known to be an effective advertising tool that can drive traffic to your website. But it needs financial muscle, which of course you can get returns on investment. By using relevant keywords on advertisement that will appear on websites displaying relative content, you will have traffic driven to your website. Every time a user clicks on the advertisement, you pay for the click which can become relatively expensive to some people.

Web page Optimization - It is a cheaper way of driving traffic to your website by using keywords intelligently placed on Meta tags on your website. You can also have the keywords placed on the first paragraphs of your webpages and the last paragraphs. It is a sure way of increasing traffic to your website. You can also increase traffic to your website by using external links that direct visitors to your website.  This can be achieved through directory submission or building one way links to your website.

Low Budget Online Marketing Techniques – This is a tried and tested low cost marketing technique. They include having an opt-in form that visitors can sign in and receive regular newsletters and other promotions or use referrals where your visitors can refer other people to your website. This is done by having the visitors “email a friend”. You can also develop an affiliate program and get your visitors sell your products in exchange for a commission.

Directory submission – Other methods of increasing traffic to your website is through directory submission. There are many directories offering free submissions of articles and contents to their site.  One of the popular directories is DMOZ. Though it might take a while before your website get listed on the site, it is worth trying as it is a free and effective way of driving traffic to your site.

These are but just a few of the many ways you can increase traffic to your site and generate revenue. But it needs commitment and patience to be successful, if you have a budget for it, then you can use paid online advertising tools like Google Adwords, AdSense or social media sites like Facebook to advertise your site.

How to Make More Money with Article Marketing?

A lot of people having online business want them to get noticed. Being discoverable is an important aspect in online marketing. One of the ways that you can enhance your business visibility is by use of article marketing. Traffic can tremendously increase as well as the popularity of the links through article marketing. The site can also attract more visitors as the articles can be very appealing especially for people searching the internet for certain information. In this era of internet, many people prefer to purchase things online. Having your site rank highly on search engines by use article marketing can draw a lot of traffic to your site.

Article marketing does not have to be filled with just a lot of keywords; they need to meet certain specifications and guidelines for them to rank highly in the search engine results.  A well written article with rich content can create a lot of interest, bring your customers closer and make them do purchases from your business. You can seek help from the many online templates, posts, opinions and professional advice on how best to go about writing a compelling article. The articles range from any niche that you may want to write on.

Use of social media can also help a lot in terms of increasing your site visibility and social power. To engage your visitors through sharing of information, make sure you have free gifts and promotions that can motivate your readers. Also ensure you provide as much information as possible to them. You may also seek the help of professional SEO Experts to optimize your site as much as possible. The experts can also help you in writing compelling articles that will make your readers as informed as possible. They write different kinds of articles as per your needs.

Before engaging any content writer, you need to evaluate their capability of writing quality content. Choose the best service provider that will give you value for money. In the past 10 years, the numbers of writers that have propped up are enormous. So ensure that you get only the best who can write you articles that will attract visitors to your site. Get a content writing company with good reputation in optimizing websites. And just to be sure that you are engaging the correct company, you can ask for samples before giving out the job. This will avoid disappointments later after you have given out the job.

Six sure ways to increase traffic to your website

The question that all internet marketers ask is how they can increase traffic to their website. As you are already aware, when you have more traffic to your website, that means your revenue is also going to increase. So whether your business is a small one man show or a corporate entity, the concern is always how to get the larger portion of traffic to your website. If your website does not generate enough interest to make more visitors come to your website, then your business is at risk of failing. But you can avoid this if you follow effective internet marketing guidelines.

Below are six ways that you can ensure you don’t fall in the category of failures.

1. Optimize your site – If you already have a running website and you are not generating enough traffic, you must have been wondering what is happening. One of the reasons might be that your site is not adequately optimized. By optimizing your site, you need to strategically place your keywords in your website in a way that the search engine can easily identity your site. Place your keywords on the Meta tags (title, description and keywords), in the main page of your site, in the first paragraphs of your content, in the anchor text of links on your page and even in file names and directories.

2. Increase site content – Ensure your site has enough content on every page. What people don’t realize is that even the inner pages are identified as mini sites by the search engines.  When you add more pages in your site that are adequately optimized, then you can be sure the search engines will easily find your site.

3. Increase incoming links – Have your site links in other popular websites. When people browse those sites, they can be redirected to your site, hence you site will be able to receive a lot of traffic. The Google search results are also widely based on these link vots which in seo term is called backlinks, so ensure you have URLs in other directories as well.

4. Publish your content in other websites – Ensure you submit your articles to other websites with a link directing them to your site. This will drive traffic to your site as those visitors will be seeking to have more information about the content.

5. Offline advertising – If you have some money to spend, then you can use offline advertising to make your site known e.g.  Print media, electronic media etc.

6. Per Per Click Advertising – Engage with companies that offer per per click advertising whereby you only pay as per the number of clicks to your advertisement e.g. Google Adwords.

If you implement all these tips, you can be sure you will drive traffic to your site.