Reciprocal links, quality and not quality

Link popularity can be a measure of how successful your website is by indicating the number of web owners who link your site to theirs.  Professional web owners cannot link to your site if it is of low quality content, with nothing valuable to offer or does not conform to their status.  To increase your website link building popularity, you should also endeavor to engage other external sites which are willing to reciprocate links with you in a professional and ethical way (Highly Suggested)!

They should be ranked either at your level or higher but not lower than you.  They should be of good reputation and from a trusted source.  Reciprocating links are not always the best but if you are able to get quality stuff then good for you, just go for it.  This immensely improves on the quality of your site as well which in turn can bring in the huge numbers of visitors you have been dying to receive.

Do not however rule out all the lower ranked web pages until you ascertain that it is not just a portion of the site that is so adversely ranked.  The rest of the webpages could be at par or better than yours.  The poorly rated site could be as a result of malice by other web owners who they have reciprocated links with and are giving them a bad image.

In as much as you want good quality linkages to your site, these links should be having contents that are in line with what you do, add value to what you already have and probably targeting the same population for them to be invaluable and of course improve your website.

Avoid crowding your site with unnecessary links that do not add value to your website.  Also to avoid are reciprocal partners who instead of helping build you actually try to destroy you by manipulating your links which are attached to their sites.

Having a big quantity of off shore materials yet the quality are poor only aggravates the problem and does not encourage visitors to your site.  Be selective; set your bar high and only take what makes you look good, the contents should be search engine friendly and also user friendly.

It is better to have less but of high quality than too much quantity but of poor quality.  Your visitors will appreciate being directed to sites that are meaningful and have accurate information in addition to practicing best internet practice.

It is highly suggested that you hire a link building company that actually provides you one way, natural and organic fresh links using brand new and compelling content.

Reciprocal Link Building

Reciprocal linking can be said to be networking within the World Wide Web.  The web owners link their sites to other web owners’ sites thus creating a mesh.  How can reciprocal linking be ranked in terms of success? Unfortunately, the answer is not highly.  This form of linking has created lots of hues and cries from users who feel they are not adding a lot of value.

Not only are we receiving unsolicited mails (spams) but lots of pop-ups posted as links on the websites which does not ease the problem.  The worst are links that can hardly be closed or moved.  They appear in the middle of the text yet they direct you to a site that has no relation to what you are reading or searching for whatsoever.  They are time wasters and actually reduce the effectiveness of the site you are interested in.

If you are like me, you close the site and move on to another hoping that you will find a site addressing what you are looking for and is also clear of the unnecessary links or pop-ups.  And that is how not to lose a visitor or potential client especially if your main purpose was to increase traffic to your website!

All is not lost though, because on the flip side the reciprocal link building gives visitors an opportunity to navigate through other sites that they would normally not have known about or taken time to peruse.  If properly used, this kind of linkage can be a source of traffic to the various sites.

They only have to be done in a more efficient and effective manner that does not arm twist visitors to use them but have them as an offer to a treat which can in turn entice visitors to your site.  You should have links of highly rated or requested articles, which give the visitors answers to their questions, information on how to do things and general information that sit well with your target group, on your site or other web owner’s sites.

You can also engage in discussion forums that relate to your niche and comment on alerts leaving your links in search sites and not forgetting to make use of the resource links.  This is helpful as a source of reciprocal linking but with a purpose and actually the users will appreciate this as opposed to being bombarded with spams.

I personally do not suggest link exchange, never did since my 11 years career. And I always suggest going for organic fresh useful links, they may come from trusted and respected web directories, articles and press release sites, social bookmarking and social sites that include, Twitter, Facebook and Google+, I personally also use, web 2.0 and 3.0 links, links from forum discussions by opening a thread and asking your question or simply replying to a question and leaving good hints and foot prints and then leaving a link in signatures, commenting on trusted and high traffic blogs, classifieds, and so on and so on

I have been running a successful SEO Company for around 11 years in total and have been doing link building for the same time, If you require an honest advice, you may always reach me on +44 790 700 4090 or always email at sales@drawpictures.co.uk – If you require SEO and Link Building service, I do it at affordable prices.

How Vibrant Is Reciprocal Link Building Today?

Reciprocal linking has to do with exchanging link with sites that you think may be able to send visitors back to your website. It was a very popular means of generating traffic in the last few years. In those days before things turned around to what they are today, many webmasters used it as a means of generating traffic for their sites. It was even among the leading means of traffic generation.

What it could do

Reciprocal linking also helped in increasing the ranking of a site on search engines. Search engines have a way of filtering out sites with few or no external links. You are placed high on search engines if lots of quality backlinks are on your site; especially if the external links are from trusted sites. Reciprocal links made it possible to have such links on your site.

In its hay days, webmasters desiring to rise on the rung of SEO ladder would buy links for their sites. It was also a great business to sell links to such sites.  They loved to patronize sites that are promoting things related to what they too are making available online.

Now that reciprocal linking does not seem to have the same bite it had in times past, the webmasters just have to look out for another means of getting the needed traffic and also improving search engine rankings. Some webmasters are still using reciprocal linking today. It may be generating a measure of traffic for them but the result is not as great as what can be obtained from other sources.

What led to its death?

It was discovered that many of the sites seeking to buy links are new sites seeking for recognition online. Anyone selling links to such a new site may not benefit anything from the link in terms of search engine rankings.  This is one of the factors that led to the gradual annihilation of reciprocal linking.  Anyone who wants to venture into reciprocal linking should look for a site with high ranking to exchange link with in a good and not in a bad way. Many of such big sites also do not want to partner with these small sites seeking for recognition.

Other options

There are so many better options a webmaster can go for today. Article submission sites are providing wonderful opportunities for you to promote your website and the same when it comes to press releases, directories, social sites, link-wheel or web 2.0 links, classifieds, bookmarking websites, forums, guest blogging, blogging online and using fresh content and so on. Consistent posting of qualitative contents on these article submissions and other sites is enough to win you some recognition on search engines. Before you know it, your site may actually end up at that highly coveted top position.

If you wish an expert doing the job, then you should hire an SEO Company that  believe and do whitehat seo only, look for great local seo companies and take it from there!