Internet, just like the market; needs customers – visitors to increase your revenues. But how do you increase the number of visitors to visit your website? Without having targeted traffic to your website, you will not be able to sell your services and products. There are many ways that you can increase your traffic some of which are listed below;
Google Adwords - Google Adwords are known to be an effective advertising tool that can drive traffic to your website. But it needs financial muscle, which of course you can get returns on investment. By using relevant keywords on advertisement that will appear on websites displaying relative content, you will have traffic driven to your website. Every time a user clicks on the advertisement, you pay for the click which can become relatively expensive to some people.
Web page Optimization - It is a cheaper way of driving traffic to your website by using keywords intelligently placed on Meta tags on your website. You can also have the keywords placed on the first paragraphs of your webpages and the last paragraphs. It is a sure way of increasing traffic to your website. You can also increase traffic to your website by using external links that direct visitors to your website. This can be achieved through directory submission or building one way links to your website.
Low Budget Online Marketing Techniques – This is a tried and tested low cost marketing technique. They include having an opt-in form that visitors can sign in and receive regular newsletters and other promotions or use referrals where your visitors can refer other people to your website. This is done by having the visitors “email a friend”. You can also develop an affiliate program and get your visitors sell your products in exchange for a commission.
Directory submission – Other methods of increasing traffic to your website is through directory submission. There are many directories offering free submissions of articles and contents to their site. One of the popular directories is DMOZ. Though it might take a while before your website get listed on the site, it is worth trying as it is a free and effective way of driving traffic to your site.
These are but just a few of the many ways you can increase traffic to your site and generate revenue. But it needs commitment and patience to be successful, if you have a budget for it, then you can use paid online advertising tools like Google Adwords, AdSense or social media sites like Facebook to advertise your site.