Get comprehensive knowledge about PPC an effective marketing tool

Pay-per-click (PPC) is an Internet advertising model that reduces your business marketing budget and increases its effectiveness. PPC are ads that you see on websites they are shown as text or visual ads. PPC Company matches the most recognised keywords in PPC campaign and spread throughout the Internet for advertising.

Procedure of PPC

Business deal among marketer search engine and publishers

When your ads appear on a page they are called impressions. Earlier, these impressions were shown at a flat rate, but in the PPC method, they are shown free, you pay when any user clicks on the ad.

The website that subscribes PPC advertising would show the ads when a search word or keyword matches the advertisers’ keyword lists. Now, you as a marketer will enter a business deal with search engine and Internet publishers. You will agree to any price that you pay for clicks. It is called CPC (cost per click).

PPC advertising cost: Determines visibility of company ads

PPC advertising cost varies, on the basis of size and plan of any company budget. The PPC company matches the marketing budget of any company with the proper cost-per-click. If a company has a large budget definitely, it will choose a high PPC cost and a company with low budget will prefer low PPC cost. PPC cost determines the visibility of company ads on the Internet. If the cost is higher your company ads will emerge on the enormous traffic website.

Why PPC used by advertisers

PPC is used by the more advertisers because it is very easy online advertising method. All the advertisers have better control on ads plans with it. Advertisers also get feedback about their business performance, in an effective and better way.

Which sites host PPC?

It depends on the nature of your advertisement and business. Your business will determine for itself which ones to make the investment. However, you should consider the more popular ones like, social networking sites.

PPC marketing via search engines usually gets more traffic than via websites. However, search engines cannot precisely place your ads on their home pages or on each search result page. When online ads pop up is determined by keywords that are entered the search engines.

Use tracking software

It is right, PPC campaign results are fast, but you may lose a big amount rapidly, if you do not pay proper attention. You should utilise the tracking software, which is provided by PPC ad provider companies. Otherwise you will burn your cash quickly.


Though, it is easy to set up a PPC ad campaign, but in my opinion, you should take assistance of those professionals who have an extensive understanding and knowledge of PPC, because without special training, you might face financial disaster.

How to Increase traffic to your web

Internet, just like the market; needs customers – visitors to increase your revenues. But how do you increase the number of visitors to visit your website? Without having targeted traffic to your website, you will not be able to sell your services and products. There are many ways that you can increase your traffic some of which are listed below;

Google Adwords - Google Adwords are known to be an effective advertising tool that can drive traffic to your website. But it needs financial muscle, which of course you can get returns on investment. By using relevant keywords on advertisement that will appear on websites displaying relative content, you will have traffic driven to your website. Every time a user clicks on the advertisement, you pay for the click which can become relatively expensive to some people.

Web page Optimization - It is a cheaper way of driving traffic to your website by using keywords intelligently placed on Meta tags on your website. You can also have the keywords placed on the first paragraphs of your webpages and the last paragraphs. It is a sure way of increasing traffic to your website. You can also increase traffic to your website by using external links that direct visitors to your website.  This can be achieved through directory submission or building one way links to your website.

Low Budget Online Marketing Techniques – This is a tried and tested low cost marketing technique. They include having an opt-in form that visitors can sign in and receive regular newsletters and other promotions or use referrals where your visitors can refer other people to your website. This is done by having the visitors “email a friend”. You can also develop an affiliate program and get your visitors sell your products in exchange for a commission.

Directory submission – Other methods of increasing traffic to your website is through directory submission. There are many directories offering free submissions of articles and contents to their site.  One of the popular directories is DMOZ. Though it might take a while before your website get listed on the site, it is worth trying as it is a free and effective way of driving traffic to your site.

These are but just a few of the many ways you can increase traffic to your site and generate revenue. But it needs commitment and patience to be successful, if you have a budget for it, then you can use paid online advertising tools like Google Adwords, AdSense or social media sites like Facebook to advertise your site.