Relation between PPC ad campaign and SEO Company

As a busy businessman, you are well aware that you need hard work, dedication, and of course  successful marketing plans, be successful in business. The success always comes through effective advertisements.

PPC advertising is also an effective tool to promote business. It has taken the place of an effective online advertising tool. It is a fast and effective method that gets noticed your products or services on the Internet. Its ad campaign provides immediate results.

What is difficult about a PPC ad campaign?

Unskillful bid cost you many fold

If you ever got a chance to work on PPC advertisements, on your own, then you must be aware of the challenges that one has to face such as, targeting the effective and ideal keyword, managing budgets to keep corresponding to your initial marketing objectives.

The entire PPC program may be extensive and time-consuming. It might be difficult for you to select higher ranking keywords and drive more conversions. One unskillful bid for  pay-per-click ad campaign may cost many fold than your competitors.

Navigation programs

You always need the ads, which deliver results to you. These ads must be effective, well-placed, and well-written. Navigation programs such as, Google AdWords might be complicated. You have sufficient budget to protect your business. That’s why it is a right decision to let any skilled and reputed search engine optimisation company that manages your PPC program.

Role of SEO Company

Sound marketing strategy

Many SEO Companies manage PPC ad campaigns and create PPC strategies for your services and products. By these strategies you can link to more conversions that will lead to more sales eventually. It is their sound marketing strategy for your PPC advertising campaign.

Give more attention

PPC advertising needs lots of attention and time, so you need SEO company, which experts devote themselves to your PPC advertising  campaign and truly make it work.

Identify and resolve the problems of the already running campaign

SEO companies have professionals who find target generic keywords, as per your business requirements. If you have already PPC ad campaign that is not performing well then they do following things for you:

  • They identify the problems and make essential changes for helping you to have higher returns on your investment.
  • They rewrite ads and drive more traffic to a web.
  • They redesign ads campaign and perform some experiments to examine the results.
  • They select the right keywords and sometime even bid on these keywords.
  • They conduct keywords analysis periodically.


A good SEO Company manages PPC ad campaign that increases your sales and ROI (Return on investment) by converting PPCs to sales. That is why you should try to search the good one.

Get comprehensive knowledge about PPC an effective marketing tool

Pay-per-click (PPC) is an Internet advertising model that reduces your business marketing budget and increases its effectiveness. PPC are ads that you see on websites they are shown as text or visual ads. PPC Company matches the most recognised keywords in PPC campaign and spread throughout the Internet for advertising.

Procedure of PPC

Business deal among marketer search engine and publishers

When your ads appear on a page they are called impressions. Earlier, these impressions were shown at a flat rate, but in the PPC method, they are shown free, you pay when any user clicks on the ad.

The website that subscribes PPC advertising would show the ads when a search word or keyword matches the advertisers’ keyword lists. Now, you as a marketer will enter a business deal with search engine and Internet publishers. You will agree to any price that you pay for clicks. It is called CPC (cost per click).

PPC advertising cost: Determines visibility of company ads

PPC advertising cost varies, on the basis of size and plan of any company budget. The PPC company matches the marketing budget of any company with the proper cost-per-click. If a company has a large budget definitely, it will choose a high PPC cost and a company with low budget will prefer low PPC cost. PPC cost determines the visibility of company ads on the Internet. If the cost is higher your company ads will emerge on the enormous traffic website.

Why PPC used by advertisers

PPC is used by the more advertisers because it is very easy online advertising method. All the advertisers have better control on ads plans with it. Advertisers also get feedback about their business performance, in an effective and better way.

Which sites host PPC?

It depends on the nature of your advertisement and business. Your business will determine for itself which ones to make the investment. However, you should consider the more popular ones like, social networking sites.

PPC marketing via search engines usually gets more traffic than via websites. However, search engines cannot precisely place your ads on their home pages or on each search result page. When online ads pop up is determined by keywords that are entered the search engines.

Use tracking software

It is right, PPC campaign results are fast, but you may lose a big amount rapidly, if you do not pay proper attention. You should utilise the tracking software, which is provided by PPC ad provider companies. Otherwise you will burn your cash quickly.


Though, it is easy to set up a PPC ad campaign, but in my opinion, you should take assistance of those professionals who have an extensive understanding and knowledge of PPC, because without special training, you might face financial disaster.

How can you build traffic to a website?

Many newbies to Internet think that it is very difficult to get a website and keep it running. Nevertheless, it is not like that. You can have your own website and sell your desired products or services online.  However, if no traffic is interested in your product or service, then no sales at all.

For example your product converts at 3% means for each 100 visitors, you make three sales.   Now, you know that your product converts; your problem is driving enormous traffic to your web. In this article, I shall guide you how can you build, traffic to a website?

Try different traffic sources: But focus on the best performing

You need to develop your mindset for online business, as a professional. You should try different traffic sources, in order to see, which source converts the high ratio and offers the handsome return on investment.

When you possess sufficient data to decide then focus on the best performing traffic sources and try to get rid of the ones, which are not performing well and giving a considerable return against expenditures of advertising.

Some important traffic sources

Here are some important traffic sources, test them and join the ones, which are performing well for a particular product:

Pay-per-click advertisement: Make your mind to lose money

This source allows to drive traffic, swiftly. You can try it and see how it is working. It is a paid source so spends money quickly. Therefore, you need to set a daily budget for this advertisement and focus on selecting the accurate keywords or search words for your campaign.

Remember one thing initially, you would not be able to make your campaign profitable until unless you have landing pages that actually help you sell online, create respective pages, with feedback and swift buy online options, discount voucher codes, offers, and summer, winter or christmas sales etc. Therefore, during the phase of campaign testing you should make your mind to lose money if you do not know how to get the best out of a ppc campaign.

Article Marketing: Responsive and high quality

It is a responsive and high quality source of traffic driving. It only costs you time, if you do not hire someone and write all the articles yourself. If you hire someone to write the articles the cost is nominal but it may deliver a handsome return. However, you need to be patient and consistent to drive traffic to sites.

Ezine Classified: Trial source

This source allows you to select your own advertising copies, run tests, and measure result from different ezines. This source of traffic is trial and error unless you are able to find the ones, which deliver good results.

Have various page setup: Drive one kind of traffic to every page

Now, it is, time to be smart enough and have various pages set up for every traffic source. By this action, you would be able to identify, which source is converting well and making money for you.

You cannot achieve this purpose, if you keep sending many traffic sources toward the same page. Here, you need to create numerous landing pages. However, you should keep the content same and drive one kind of traffic to every page.


Try to take the service of SEO companies to submit your website to different search engines for a nominal fee, because no traffic on the website no sale at all.

Getting the best web design

As we have really discussed in our previous articles, the act of having a website is not the in thing, but the in thing is having a very good website that will give you what you want and rank well when it comes to web ranking exercises. You don’t just design a website for the sake of having one.

You do it for some purposes. And having a bad site is as good as not having any at all. There are many options that you will choose, and they will ensure you get the best from your website.

This includes the way you design the body and technicalities involved in the website and the contents you garnish them with.

When we come to the contents, it is obvious that the two most used are just a matter of choice and as it concerns the purpose, duration and many other things affecting the website. But any of the contents you will use, be it SEO or PPC, make sure it is done well.

The next rudiment about web design is the issue of the technicalities involved in the use of the website. To get the best web design, you must design your web in tandem with what you want it to offer. A perfect website is one that is simple and very understandable for the visitors.

It must be easy to navigate and be able to take the visitor to wherever he or she is going and give him what he or she wants.

Therefore, things like the call to action buttons are very essential in your web design. These are those promptings like “subscribe now”, or “click for more info”. These are very essential as they draw the customer to what you have. The next is the “breadcrumbs” which are simply navigational keys that makes it very easy for you to navigate from one page to the other in the website. This allows you the possibility of easy movement or access from one page to the other.

The pages of the websites are easily found with the use of breadcrumbs. The next is the use of “screen shots”. These screen shots are not just to be used for the purpose of using them or having them in your sites, they are also to be used in the good form.

You have to choose whether to use the simple “photo captions” or the more advanced graphic ones. Another important thing is where to place them. Some place them at the top or bottom of the image while others do this by the side, meanwhile you can also place it in either ways.

For your web design, you should also consider the use of search boxes which organizes the information in specific forms. This makes the usability of the website very high.

It will reduce the act of having to make general search or using search engines for your website. However, some get there website boxes scattered when they start to upgrade and add new information on the websites.

You will also need the “Read more” or “Continue reading” prompt which will usher them into the next page of the site, giving the remaining information and exposing them to some new information in the next page which they might not have visited if left on their own.

Other things to embrace are the building of “Principle tables” in the website “Urban regional progress tracker” and eventually the “coming soon page” which is designed to give information on the products or services you intend floating, a very big tool for advert purposes.

Choosing SEO or PPC for your web life

As we already know that when you come to the online and digital World Wide Web, you cannot mention anything without talking about the websites which are the very driving force for the web.

Of course it is these sites that fill the World Wide Web and information on anything is upon them. When you then talk about the websites which is the driving seat of the web, you must talk about the content, and this is where the SEO and PPC world comes in.

Websites are not just designed and left on their own, they are complete and serious business and information tools that are meant to give some specific information to the world on a lot of topics. It can be an advert platform for your goods and services.

You can even use them for the proper marketing of your goods or services or for some fun seeking exercise. Now, if these are really the need for websites, then the way and form you do this is important, because this is what determines whether you finally achieve the publicity you want to achieve with these websites, and this you can only achieve with the content of the sites.

The two main ways of designing and putting content in these sites is by the use of the SEO and PPC contents. For a clearer view about this, the SEO or search engine optimised content writing involves the act of developing web contents with the use of keywords and other elements, then creating your website and then submitting them there.

Now, when people make searches on Google and other search engines and the keywords they type in the search bar is related to what you have in your site, your contents will pop up. The remuneration that comes to Google directly also gets to you in some way as they are an avenue to selling your site.

PPC involves designing your websites with contents that will involve people who visit them coming directly to these sites either through adverts in other sites or through direct search.

But here, people or visitors access your sites and the information contained therein with the use of credit cards and many other payment options to make prepayments before they can access what you have in your site.

Meanwhile SEO and PPC contents have their pros and cons. The process of developing and maintaining these two different web ranking and access options differs, with that of the PPC being more difficult and costlier than that of the SEO.

All these when considered informs the position of your choice if you want to make use of any of them for your businesses. You have to first consider the cost, as the cost of both developing and maintaining the PPC will be higher than that of SEO and you are at the risk of losing much if this collapses.

The PPC will give you greater traffic and eventually more pay in the short term while that of the SEO comes in a gradual way.

Can Search Engine Marketing Be An Alternative To SEO?

If you have been desperately trying to get high rankings in Google and other search engines without much success there is always an option to tap on the power of internet through Search engine marketing. So what exactly is it and can it really be an alternative to good old fashioned SEO and its related tactics?

Well you have to admit the fact that maintaining page one search engine rankings is a tough ordeal and in most cases online marketers are spending decent amounts for SEO services. There are many cases where rankings are there in high level till the time you keep on spending good amounts. If spending is what has to be done then why not spend directly on paid search engine marketing and get your ads out there on the first page?

Will search engine marketing work?

Working possibilities of paid search engine marketing services are quite high since you are already there on the high ranks right from day one till the time you have the deal. However, there is no guarantee that traffic will be coming but if you look it in this way, there is no guarantee with Optimization services too. And seriously if you are not getting the sales and revenues even after being there on the top page, you better check out on the kind of website you are having. Problems with web design and other navigation aspects can seriously dent the possibilities of getting successful sales through any of the methods that you may be employing.

What’s the best solution?

It is better to go with an overall comprehensive outlook and take the services of professional search engine marketing companies that will mix both SEO and search marketing so as to get the best results. The best thing is that if there are any flaws regarding web designs and other technical aspects these will be easily removed. You cannot just think that search marketing will be everything that is needed and SEO has gone into the brink of extinction.

You never know which strategy works in best possible manner and it is essential to experiment with possibilities. But before you go all out for paid services, consider a retrospection of website content and make sure that you have a target audience to work upon. Work for people not search engines as this is an age of organic traffic and loyal customers.

What is meant by search marketing?

Many people may define search engine marketing as the ability to drive a crazy traffic towards a certain website. Nowadays, this term is commonly known as search marketing. However, search engine marketing is a term that covers two wide areas which include gaining much traffic through the application of free SEO efforts and gaining traffics via paid search marketing. Generally, search engine marketing can be described as a form of internet advertising method that encompasses the promotion of web sites. Through this website promotion, the visibility increases at a higher rate than before. Moreover, the tool enables a website to achieve a higher ranking in all the search engine results pages.

There are numerous benefits that can be enjoyed as a result of incorporating this tool of marketing into a business. In addition, the method needs a person to be creative and innovative when implementing ideas. New ideas need to be introduced in an effective and attractive manner. A regular maintenance should be performed on the site to drive an increase in website traffic. The maintenance practices comprise adding new, informative articles, blogs and even content on the website. Nevertheless, one should perform a thorough research on every idea to be incorporated. Consulting profession in the field can serve as a venue of creative opinions.

When search marketing is involved, powerful keywords must be applied. For such assistance, SEO Companies specializing in the field should be referred. The agencies deal with website services such as reviewing the site content and structure, content development, keyword research, SEO training and many other maintenance services. Usually, Google search results pages comprise of paid advertisement and organic search results. Therefore, a business that observes this form marketing and apply it in their operations can be sure of having optimal traffic on their website. Many people lack the knowledge and thus fail to attain their objectives and goals. The advantages of using Google as a host for the website may be affordability and maximum traffic.

There is a wide range of hosts operating nowadays. Therefore, a business should consider selecting the best host depending on its motives. Experts can provide some guidelines on the best host to be selected. Costs incurred may be taken into consideration. The cheapest and unique host can be picked. In order for clients to trace the business easily, one may include all the necessary contact information. Through the search engine marketing, the business can easily communicate with the clients via the internet.

Difference between SEO and PPC?

Today in this modern period, internet marketing business is now on the hot spot. Probably, most of the businesses today of any types and sizes have already built their websites, or planning to create one. Website is a great way of marketing all your products and services being offered. Here, you can put brochures, order form and suggestion box. But, no matter how your website may look so perfectly built, if you fail to attract customers, your website together with your business will surely suffer.

In promoting your website to gain visitors, search engine optimization (SEO) and pay per click (PPC) strategies are important. These would be the best internet marketing tools your website could ever have if you manage to use them properly. Both of these strategies are valuable and helpful in providing you higher search engine rankings and more numbers of visitors but somehow, they differ from each others.

SEO and PPC works in a different manner. SEO focuses on the content and structure of the website, and creates keywords that must be unique and valuable to enable high rank in Google search ranks and other search engines. SEO also utilizes the quality and the quantity if links that are coming into your site. On the other hand, the PPC focuses on creating advertisements by building set of keywords to be used as links that would return to the site.

These two strategies have different time frames in terms of building and their effectiveness. SEO takes longer process in creating and establishing the technique in your website while in PPC, it takes lesser time to create and it will make more visitors in faster way. However, SEO that is established has longer validity and effectiveness. Meaning, even you stop doing the SEO, your site may be able to continue its high rank result in the searches, but you must be aware of changes in algorithm of the search engines that may affect the SEO strategy of your site.

While in PPC, when you stop working on it, your visibility automatically stops. Therefore, SEO is applicable for businesses that seek longer visibility, while PPC is appropriate for businesses that are seasonal or have new products to be launched.

Cost of investment of these strategies differs too. We all know that search engine optimization price is free, if you do it yourself; you are only paying for the services of your SEO Company you hire. In PPC, you need to pay the website or search engines that you you are advertising your business on, every time someone clicks your ads.

SEO and PPC are both helpful in gaining visitors and customers but in different ways. The best way for you to see whether SEO or PPC suits your business is to use and test them both, anyway your investment will help you in the long run of your business.

Using PPC To Maximize Your Search Engine Positioning and ROI

There are many businesses operating on the internet today. Each of these businesses is looking for some form of publicity.  That is why most of them are looking for various strategies that they can use in order to boost their rankings on natural search engine operations.  Search engine rankings are however not very significant.  The visitors that they draw and the resultant growth in business are the most notable benefits.  This is why PPC engines and especially secondary ones are considered as great tools for developing useful online campaign strategies.   This is intended to boost the over return on investment for your business.

Keywords and search terms

The use of proper keywords is one of the most important ingredients of a productive site. Users would use these terms so as to search for the content that is available on your site.  Online tools such as WordTracker might not offer you the best keywords which can elevate your rankings or boost your business ROI.  You need to understand the fact that search positioning is not about generating adequate traffic but rather money. In as much as increased traffic can mean higher income for your business, it is important to understand the kind of keywords that can help you to generate high rates.  This should be the baseline for your SEO campaigns.

Draw Pictures Ltd are a PPC and SEO Agency that provides complete online marketing, pay per click, web design, development and seo service!

Consider the content that you are offering your audience

Pay Per Click (PPC) also marries with the kind of content that is posted on your site. Internet surfers would not be interested in clicking through your site if the content that is posted there is not useful to them. In that case therefore, you need to carry out thorough audience analysis. You need to also take time and understand what kind of people you are communicating to. This will help you to incline and adjust yourself best to offer only information that is useful and makes sense to the readers.


In as much as generation of site traffic is tied to site hits, sites that get more visitors are more likely to generate more ROI.  However, the use of PPC should not just be restricted to generation of income. After getting the right number of people to click through your site and products, you need to also convince them to buy your products or services.  PPC is a good place to start from if you are testing your online presence. You can also use these as an ideal platform for the generation of revenue and leads.


Pay Per Click and its Benefits

PPC or Pay per Click is also knows as cost per click is a kind of online advertising that functions to increase traffic on websites. Basically, the advertisers pay the website owner each time the advertisement is clicked by users or visitors.

Advertisers bid on keywords applicable and relevant to their target audience. Website owners usually price a fixed amount per click and the pay per click ads are presented on the websites or search engine seo results with content that is connected or related that have permitted to show the advertisements.

What are the benefits of PPC or Pay per Click advertising?

You can obtain faster results. PPC can cause instantaneous traffic to your web page or website. After setting up your account, you may immediately observe the results. With pay per click advertisement, you can also obtain high ranking instantly as paid rankings.

• PPC is easy to track and it is flexible. You just have to make sure that keywords are tracked consistently and you can easily modify, add or delete to get these pay per click ads function at a maximum level and bring constant traffic on your website.

• PPC is more affordable than other Advertising Media. You can set your own budget, there is an initial charge for setting up an account but following that, you only have to pay each time a user clicks on your advertisement.

• Your ad will reach massive number of users. Search engines like Google or Yahoo claims to cater to 80% of the online users all over the world. Placing a pay per click advertisement on a good ranking content on these engines will certainly improve your popularity to a larger number of audience.

• PPC is perfect for Short Term Marketing Campaigns as it lets the advertiser to alter the copy of the advertisements with the change of keyword.

Pay per click and the usual SEO techniques do not cancel each other out. In fact, a combination of these methods will surely take you to a higher rank in search engines.

You have to keep in mind that on internet marketing, being highly visible on search engine results is the most crucial element in attracting web browsers that can be converted to paying customers.

Obtaining a high rank on Search Engine Results Page (SERP) along with keywords that are related to your business is the most effective way to gain popularity and maintaining visibility online.

Draw Pictures Ltd are experts when it comes to online services like PPC, SEO, web designing, web development, web content, etc.  They are a one stop SEO Company for all your online marketing needs.