What to avoid while doing offsite SEO or link building?

Website is an important thing for any business to become successful. SEO (search engine optimization) is a very effective way to gain more customers and visitors for your business website.

This strategy is typically used by most website owners and SEO providers. SEO has two main elements: the onsite and offsite SEO. Basically, these two are both essential in running a website. These two work together for your success. On-page SEO is created first before having off-site SEO.

In maintaining an SEO technique for your site, you need to learn more about them. Though you have a hired search engine optimisation service provider, it is better if you know these things. You may read internet marketing forums to learn.

On-site SEO is a way of creating keywords in your website code and your website contents. Off-site SEO is a process of obtaining links that will point to your site from external source on the web.

These links are called backlinks. They are commonly obtained from other websites that are more stable than your site and mostly in higher rank position in the search engine ranking.   SEO is a long and tough process.

You need to read regularly on online SEO forums to get updated. In doing both on-site and off-site SEO, you need a lot of patience and perseverance to see the result of your hard work (or the work of your hired SEO service provider).

Common tip in acquiring back links from outer source is choosing the sites that are on high ranks because there are lots of people visit them, thus allowing you to be visited by them too. But consider these following “don’ts” in doing an off-site SEO.

Avoid having back links from irrelevant content

You must not focus your attention on the top ranking websites, but also you need to see if they are relevant with your page. In obtaining links from them, make sure that the links you would create points directly on a specific page of your site. Say, your site is about selling cake. You can obtain links from websites that sell ribbons, but you need to place the links at the package section because ribbons are for packing the cake, not just creating them on your home page.

Avoid creating back links that says “click here”

“Click here” links are so common. You may create links that pointing to your site like “Red Icing for wedding cake”.

Avoid getting back links from websites that have poor and low-quality contents

I believe all business owners are all smart enough to distinguish well from bad contents. You need to carefully review the contents of the external pages before using them on your off-site SEO campaign.

Don’t Quit Your Online Business So Soon

Yes, you have been trying hard to get all those unique visitors to your site via search engines and have not been able to even break into the top ten search engine rankings even after repeated efforts. Without effective strategies in place, internet can be a tough place to carry out any business and many online marketers have had to learn this fact in the hard way.

SEO has widely been regarded as the best way to achieve high search engine rankings and get unique and targeted visitors to your website. But what if many are applying the same strategies? Will it then boil down to who can spend more money? Not exactly and Google also does not want that marketers heavily rely on paid tactics (although they do!). So what is the alternative then?

Sure Fire Strategies to Achieve Success

Parameters regarding search engine optimization have changed a lot and the recent Google updates have created a massive shift in the way websites are ranked in search engine result pages. No more fluffing around with meaningless content and hoping to make it big. Even if you do make it high in rankings through efforts that are not appreciated by Google such as keyword stuffing, paid links etc, the success will be short lived.

Taking an interest in your audience is the first step towards any successful online business. No more generalization. For effective website promotion you need to have solutions and suggestions that people need.

Even if you are going for SEO Services make sure that this aspect is taken care of within acceptable standards. You can’t just depend on web traffic coming from SEO tactics. Most of the recent successes in online world have been due to the fact that websites have been able to develop organic traffic through a strong network of loyal customers. This is the real basis on which every website should work.

There are many search engine marketing companies that work along these lines and their efforts are there to get a loyal audience through good content. Try to find out such services through persistent efforts. If you are ready to do some hard online work this can also be done through your own efforts. However, regularity and diligence will be crucial.

Keep Experimenting

Factors around top search engine rankings are never constant and to succeed online you have to experiment. Organic traffic can be developed only when you are genuinely concerned about the target audience. Putting a great amount of time and focus on onstite and offsite together and consulting an seo firm time to time for latest trends and happenings in SEO Industry!

Things to consider before buying seo packages online

The implementation of SEO strategies can be challenging and time consuming that’s why a lot of online businesses choose to hire SEO Firms that can help them develop their online presence and increase ranking in search engines. After checking on the credentials, references and the level of experience of the firm, the next step to take is to check the SEO Package that the firm offers. You need to be aware that a package can be customized based on the necessity and budget. So what are the SEO features that are included in a package?

1. A package should include web analytics which provides figures on the number of visitors to your page overtime and allows you to determine the relevant SEO keywords that you can utilize to improve your search engine ranking.

2. Another feature that is included in the package is SEO keyword analysis. Keyword research is important as this is one of the keys in bringing website traffic.

3. The package should also include a SEO web review. This feature includes the result of how your pages that are optimized for keywords are doing, if your ranking in search engines are elevating and it can also give you a better understanding on how to improve the techniques to attract visitors.

4. The SEO application is the most important feature of the package, it includes Onsite and offsite seo. On page optimization includes Meta tag descriptions, internal linking strategy, content, keyword density, sitemaps, etc. In off page optimization, it includes Social networking sites, search engine submissions, anchor texts in links, etc.

5. Another feature that should be included is keyword placement. The SEO firm has to ensure that the relevant keywords that are utilized are visible to search engines.

6. Link building which is one of the most important features of an SEO package. The firm negotiated one way links, reciprocal links, writing articles and posts, blog commenting, forums, social media, rss feeds, shopping feeds, guest posts, Twitter, Facebook, Google+,  etc. With the effective implementation of this technique, website traffic will increase, thus, it may also increase rankings on on most search engines.

These are just few SEO features that are important and should be considered before choosing a package. But there is one more thing that is important to verify before closing the deal, you have to make sure that the SEO Company that you will be hiring is not practicing black hat techniques or strategies. These are strategies that violate the search engines SEO guidelines such as over-optimization or spamming. This practice could lead to suspension or total banning of the website that’s why you always have to be very careful and rely on safe seo.

Draw Pictures Ltd are committed to giving you the best packages that will be appropriate to the needs of your online business. The company consists of employees that are equipped with vast knowledge and experience on each of the service that they offer. Speak to their seo consultants that offer free useful advice and safe seo service. Get to know more by visiting their SEO Brighton office based in Wimbledon.

Helpful Tips for On Site SEO

One of the Search Optimization techniques is Onsite SEO. This process involves direct control over the content of your site and organizing it in such a way that it would be appealing and user friendly for the web browsers. In other words, it is the process of modifying your website for it to become SEO friendly.

Here are some onsite SEO tips to maximize your website’s potential.

  • If you haven’t set up your website yet, make sure that you choose a domain that is related to the website content. For example, you are creating an online shop of plus size outfits, plus size fashion or plus size accessories, you may want to use a domain, “plussizefashion.com”


  • You have to make sure that URL of each web page reflect the content of the page, For example the web page contains plus size business suits, the URL should look like this: “www.plussizefashion.com / business-suits.html” That way, it would be easier for other bloggers who want to link on your page to identify what the web page is about just by looking at the URL.


  • Another important element is the page title. Just make sure that the title of the blog or the article should match and should be related to the actual content. You have to be certain that each one has a web title page of its own because if not, search engines will consider the other pages as duplicate.


  • In SEO, content of the site is a top priority. Make sure that the published articles or blogs are original, appealing and useful for the readers. This will earn you loyal web browsers that are easily converted to paying customers. The proper use of H tags and strong text style is a must. SEO Specialists claim that search engines are prioritizing keywords defined by bold tags.


  • There are some debates regarding the use of meta tag. Some believe that search engines do not really prioritize the description meta tag of the site’s web page. Regardless of the arguments about it, we should continue utilizing as search engines use the same site content description listed in search engine rank page.


  • HTML sitemap may be helpful to your visitors to locate the particular information that they are looking for. Furthermore, XML and HTML sitemaps are also very important and helpful for the search engines to “crawl” on your pages of your website


Draw Pictures Ltd provides SEO services for all your internet marketing needs. From assessment to strategies, these experts are highly analytical and consistently delivering great results.

Helpful Tips for Offsite SEO

SEO or search engine optimization is composed of two major elements – the on page and off page optimization. Onsite Optimisation is the control of on page site components and making it more organized and efficient to improve the relevance of the keyword.

Content, website structure and tags included in the site code such as alt tags, title tag and meta tags, are on page elements that can be reorganized by placing of keywords. This is the most basic step in seo techniques and should be considered from the start of the building process until the actual launch.

Offsite Optimisation is a challenging practice but the rewards are worth it. It is the process of creating or building links to your site, establishing domain authority and relevance between the keyword and the page that it leads to.  Needless to say, links are crucial because it serves as an indicator for search engines. You have to remember that the more websites that link to your site, the higher the visibility for the search engines.

What are some helpful tips for Off Site SEO?

1. Backlinks is the basic element in link building strategy under off page optimization. These links are from web pages on other or external sites that link back to your website. The higher number of the inbound links to pages on your website from other sites, the higher the probability of an increase in website ranking but you have to make sure that you link to sites that are significant and useful to the users or web browsers.

2.  Deep Linking is the process of placing links to your site which directs the user to a different web page. Creating relevant, original and useful content that you can spread and link back to your own site is crucial.

3. Writing high quality content is a golden rule in search engine optimization. All of the other SEO techniques will be futile if the content of your website doesn’t connect with your targeted audience. Be original and be consistent.

4. Get involve in forums wherein web browsers are talking about topics that are related to your site. You have to know your limitation in posting links or keywords as search engines do not tolerate spamming and could cause harm to your website. Keep the people in the forum interested with your comments and post useful tips.

5. Social networking sites are avenues in promoting your website and to be able to directly connect with the potential clients and current customers. In these sites, you are also able to give detailed information of the products and services that you offer.

If you are looking for a reliable onsite and offsite seo service provider that works hard to get you there, on time and in budget, then Draw Pictures Ltd – SEO Agency. A digital, internet and search engine marketing company based in Wimbledon, offering whitehat seo, link building and web design service.