SEO or search engine optimization is composed of two major elements – the on page and off page optimization. Onsite Optimisation is the control of on page site components and making it more organized and efficient to improve the relevance of the keyword.
Content, website structure and tags included in the site code such as alt tags, title tag and meta tags, are on page elements that can be reorganized by placing of keywords. This is the most basic step in seo techniques and should be considered from the start of the building process until the actual launch.
Offsite Optimisation is a challenging practice but the rewards are worth it. It is the process of creating or building links to your site, establishing domain authority and relevance between the keyword and the page that it leads to. Needless to say, links are crucial because it serves as an indicator for search engines. You have to remember that the more websites that link to your site, the higher the visibility for the search engines.
What are some helpful tips for Off Site SEO?
1. Backlinks is the basic element in link building strategy under off page optimization. These links are from web pages on other or external sites that link back to your website. The higher number of the inbound links to pages on your website from other sites, the higher the probability of an increase in website ranking but you have to make sure that you link to sites that are significant and useful to the users or web browsers.
2. Deep Linking is the process of placing links to your site which directs the user to a different web page. Creating relevant, original and useful content that you can spread and link back to your own site is crucial.
3. Writing high quality content is a golden rule in search engine optimization. All of the other SEO techniques will be futile if the content of your website doesn’t connect with your targeted audience. Be original and be consistent.
4. Get involve in forums wherein web browsers are talking about topics that are related to your site. You have to know your limitation in posting links or keywords as search engines do not tolerate spamming and could cause harm to your website. Keep the people in the forum interested with your comments and post useful tips.
5. Social networking sites are avenues in promoting your website and to be able to directly connect with the potential clients and current customers. In these sites, you are also able to give detailed information of the products and services that you offer.
If you are looking for a reliable onsite and offsite seo service provider that works hard to get you there, on time and in budget, then Draw Pictures Ltd – SEO Agency. A digital, internet and search engine marketing company based in Wimbledon, offering whitehat seo, link building and web design service.
