What to avoid while doing offsite SEO or link building?

Website is an important thing for any business to become successful. SEO (search engine optimization) is a very effective way to gain more customers and visitors for your business website.

This strategy is typically used by most website owners and SEO providers. SEO has two main elements: the onsite and offsite SEO. Basically, these two are both essential in running a website. These two work together for your success. On-page SEO is created first before having off-site SEO.

In maintaining an SEO technique for your site, you need to learn more about them. Though you have a hired search engine optimisation service provider, it is better if you know these things. You may read internet marketing forums to learn.

On-site SEO is a way of creating keywords in your website code and your website contents. Off-site SEO is a process of obtaining links that will point to your site from external source on the web.

These links are called backlinks. They are commonly obtained from other websites that are more stable than your site and mostly in higher rank position in the search engine ranking.   SEO is a long and tough process.

You need to read regularly on online SEO forums to get updated. In doing both on-site and off-site SEO, you need a lot of patience and perseverance to see the result of your hard work (or the work of your hired SEO service provider).

Common tip in acquiring back links from outer source is choosing the sites that are on high ranks because there are lots of people visit them, thus allowing you to be visited by them too. But consider these following “don’ts” in doing an off-site SEO.

Avoid having back links from irrelevant content

You must not focus your attention on the top ranking websites, but also you need to see if they are relevant with your page. In obtaining links from them, make sure that the links you would create points directly on a specific page of your site. Say, your site is about selling cake. You can obtain links from websites that sell ribbons, but you need to place the links at the package section because ribbons are for packing the cake, not just creating them on your home page.

Avoid creating back links that says “click here”

“Click here” links are so common. You may create links that pointing to your site like “Red Icing for wedding cake”.

Avoid getting back links from websites that have poor and low-quality contents

I believe all business owners are all smart enough to distinguish well from bad contents. You need to carefully review the contents of the external pages before using them on your off-site SEO campaign.