How Vibrant Is Reciprocal Link Building Today?

Reciprocal linking has to do with exchanging link with sites that you think may be able to send visitors back to your website. It was a very popular means of generating traffic in the last few years. In those days before things turned around to what they are today, many webmasters used it as a means of generating traffic for their sites. It was even among the leading means of traffic generation.

What it could do

Reciprocal linking also helped in increasing the ranking of a site on search engines. Search engines have a way of filtering out sites with few or no external links. You are placed high on search engines if lots of quality backlinks are on your site; especially if the external links are from trusted sites. Reciprocal links made it possible to have such links on your site.

In its hay days, webmasters desiring to rise on the rung of SEO ladder would buy links for their sites. It was also a great business to sell links to such sites.  They loved to patronize sites that are promoting things related to what they too are making available online.

Now that reciprocal linking does not seem to have the same bite it had in times past, the webmasters just have to look out for another means of getting the needed traffic and also improving search engine rankings. Some webmasters are still using reciprocal linking today. It may be generating a measure of traffic for them but the result is not as great as what can be obtained from other sources.

What led to its death?

It was discovered that many of the sites seeking to buy links are new sites seeking for recognition online. Anyone selling links to such a new site may not benefit anything from the link in terms of search engine rankings.  This is one of the factors that led to the gradual annihilation of reciprocal linking.  Anyone who wants to venture into reciprocal linking should look for a site with high ranking to exchange link with in a good and not in a bad way. Many of such big sites also do not want to partner with these small sites seeking for recognition.

Other options

There are so many better options a webmaster can go for today. Article submission sites are providing wonderful opportunities for you to promote your website and the same when it comes to press releases, directories, social sites, link-wheel or web 2.0 links, classifieds, bookmarking websites, forums, guest blogging, blogging online and using fresh content and so on. Consistent posting of qualitative contents on these article submissions and other sites is enough to win you some recognition on search engines. Before you know it, your site may actually end up at that highly coveted top position.

If you wish an expert doing the job, then you should hire an SEO Company that  believe and do whitehat seo only, look for great local seo companies and take it from there!

How to create great backlinks to your website?

The process of generating traffic for a website starts and ends with content and link building. If these are not done as they are supposed to be done, your site will be lagging behind in search engines. The number of those finding their ways to your site will dwindle and sales will be affected negatively.

How it works

Back linking is one sure way to generate traffic for your site. It involves placing a link to your website on another person’s website. The site on which you are placing your link should be a very popular site that generates lots of traffic itself. The huge number of visitors paying visit to the site will see the great content you have placed there and then click their ways to your site if they find the information wonderful and they want to have more.

Where to place links

Backlink can be built using different methods. You can put up a highly qualitative article and include hypertext links within the body of the content you have created. Post such content on article, social, press releases, directories and other resources online to be viewed by those who visit such a site for related information.

Discussion forums

Further more, you can register as a member of a forum. The forum you register on should be related to what you have on your website.  Read through any of the postings on the forum and provide helpful hints. While doing this, include a backlink to your website.  If any of the readers find your content very interesting, he or she will want to click on the link you provide.

Backlink can also be placed in your signature instead of the main content you have posted on the forum.  But some of the forums out there have regulations as regards inclusion of signature. You are expected to have been a member for a given period of time before you can be given the benefit of including signature.

Blogging your way to traffic

Backlink can also be placed on blogs. You can decide to set up a blog and put SEO Optimised Content on the blog. The backlink placed in the content can be redirected to your site. You can also post comments on other popular blogs for the same purpose. Search for blogs that discuss things related to what you have on your site and post comments on such blogs. Make sure you include backlinks to your site within the comment.

If this is something you think time taking, then it is suggested that you hire a good SEO Company and let them build effective backlinks to your website which will increase the traffic to your website, as well as top search engine rankings – you and your business deserves!

How to choose the right external links for your website?

Reciprocal linking is a good way to get links on your website. Search engines use the number of links from external sources to judge what your place should be on search engines. With increase in the number of external links on your site, the site will have better chances of making it to the top on search engines.

But you need to understand that it is not just about the link. Rather, it is about the quality of the link. The link you are getting from external sources should be of good quality if it is to positively affect your rating on search engines.

What constitutes quality reciprocal linking?

For an external link to be of good quality, it should come from a reputable site. The site providing the link should already have very high rating on search engine itself. Links from small time and new online business may therefore not have much effect on your search engine rankings.

How do you determine how qualitative the links are?

After you must have acquired some external links on your website, you can judge by yourself how well you will do on search engines even before you are ranked there.  You can use the Google toolbar to judge how your site will fair. These tool ranks sites between 0 and 10. If your site is able to rank from 6 to 10 then you stand a good chance of rising up the SEO ladder. But a rank rating from 5 to 0 is not good at all. This gives a great insight into the quality of the reciprocal linking you have done on the site.

As it had been hinted above, it will be better to research the link popularity on the site from where you are getting your external links. If the links are not qualitative, it will have its own negative effect on your site. If your site has all the right kind of content and the right kind of setting for top position on search engines, a low quality external link can rob your site of top position on search engines.

Importance of quality external links

Before you add any external link from any website, make sure the content on that other website is of high quality. It does not sound like a good idea to send your visitors to a site with low quality content. This will tell on the credibility of your site and whatever you have to offer there.

If you do not know how to build backlinks yourself, it is suggested that you hire a SEO Company and let them build high quality backlinks for your website and let it rank higher on search engines result pages.

What exactly is link building and how it helps?

Link building is a practice commonly done to allow other sites to implement hyperlinks back to a particular website. When a person enters a keyword into the search engine, a search engine needs to determine on how to return the best results. According these facts, the search engine figures and evaluates all the pages necessary pages related to the query. One gargantuan function is the ability of the search engine to determine the best links profiles of every page. In most cases, there are two pages that are always related during the search.

Therefore, one should build a website that a high inbound link profile and thus will always rank higher than any other. There are truly many strategies that are employed to execute the task much easier. They include asking for a link, providing content or tools, widget progress, social media campaigns, PR, winning links and many more strategies. If these strategies are implemented in an effective and efficient manner, the business website link will always rank higher.

Moreover, if such links are employed successively, one can enjoy all the top benefits of link building. These benefits include the fact that link building increases the search engine rankings. This is enhanced through when a gradual campaign is taken for a specific site. This in return increases the website search engine ranking results which significantly increases the traffic to that given site.

Another benefit is the fact that all the links build credibility with the search engines easily. This means that when a website contains links from reputable sources, the search engine will automatically rank that particular website at a higher place. Therefore, through these the credibility of the website increases.

When a person website has high links, it means that the traffic is being referred to that particular website. This helps to increase the amount of traffic in all the sites that have a high link. Additionally, the process enables the person website to be a head of the competition. This enables refers people into that particular website than any other.

Therefore, the person can be sure of having one of the best traffics over his or her competitor. In many areas, there is usually a tie in the ranks among several websites.

In order for a person to break the tie, he or she needs some effective link building. This way one can be sure of beating the competitors. Usually link building increases the page rank of that given website. This drives immense masses of traffic in to the website.

There are lot of SEO Companies on the internet today, however a Local SEO Company can always help, when it comes to understanding your business, getting to know your target audience, products and services and implementing the right Link building strategy.

Why do only Slow and steady link building?

In any areas in life, rushing things out might lead to low quality outcome or even disastrous ones. Just like in constructing a building in a rush might be the cause of stumbling and collapsing of the structure too soon if not planned slowly and steadily. In business as well, when you do not plan things well and do them all in a rush might cause your business to fail. Most business owners today use internet marketing to boost popularity of their business, regardless what type it may be. Of course, in doing SEO for your business, you must avoid rushing too. But first, let us recall what SEO is and avoid rushing too.

Search engine optimization, or SEO, is probably the skeleton of any website. Link building must be the most important part of the SEO campaign for your site. This campaign would provide your site more traffic to get higher rank in search engines such as Google and Yahoo.

There may be so many search engine optimization tips that are being posted over the web nowadays, but the best and safest SEO campaign would be doing that in slow and steady, but in sure manner.

Paid search marketing may also be helpful and faster to create than with SEO, but this may be more costly and less effective.  Most people do not trust paid search marketing because the contents here are often irrelevant to what they are trying to search. This strategy only wants more visitors for their site just for their own good, without considering their contents if they are useful to their visitors. This must be the benefits of relevant and quality link building – takes longer time to create, but provide longer time of benefits to both site owner and user.

Link building really takes longer time, but its effect to your site is really significant. One way of doing link building is by participating on some forums that have topics that are relevant to the topics of your site. Exchanging thoughts with other members can help your site get promotion. Of course, this will be done in slowly manner because it is unprofessional to promote immediately your site. Other members might think that you are spamming them! You need to establish good relationship with them, and when they start to trust you, they may be visiting your site often.

You can also maximize the use of social media like Facebook and Twitter to host your blogs. Again, this needs to be done in slow and steady, yet professional way.

It is very important to build links carefully. Don’t rush things. If you think you cannot do it or it takes loads of time to get quality backlinks, you can always hire a SEO Company do the job and let the professionals handle your internet marketing campaign instead.

How content marketing helps your link building campaign?

We are now living in the world of new technology where papers are not that well-used because of the presence of the internet. We need to face the good fact that internet is now the main source of all the information we need such as news updates, messages from a friend from far places, brochures of products and services we need, payment transactions and many more. Internet is a great source of everything we need and want to know about.

In this growing world of technology, websites are rapidly increasing in numbers. The competition is also increasing in intensity because of too many websites exist online and each share useful information to their specific business or personal category.

Website is a good source of income and is so helpful for any business because of its cheaper investment than just doing the business in a typical market place. Online marketing provides better and faster promotion and transactions for any business rather than paying for the newspaper ads in promoting your products and services.

But because of the high competition in the internet market, you need to do some good strategies in order to market or sell on your site and even to gain visibility. Your site needs to be seen by people who will be your visitors or potential buyers. Search engine optimisation is a famous and effective way of promoting your site. This will help you increase your site’s ranking in the search engine pages. Link building is a good SEO strategy. But in doing link building, you better keep in mind that you must do that in the right and better way.

Content marketing is a very effective and desirable way of proper and effective link building campaign. Content marketing, which is also known as link bait, is the strategy of creating a quality content for your website to attract other websites and internet marketing blogs to link into your site, thus creating more traffic for your site. The focus of this strategy is on the quality of the contents that must be appealing, accurate, attractive, informative and helpful for your online readers, rather than just making so many SEO blog contents that are low in quality. When you do the content marketing for your link building campaign, your site would become friendly with the Google Panda and Penguin.

Aside from that, you also have the chance of having more “loyal” visitors that will keep on visiting and staying in your website because of your quality contents that are helpful to them.

It is suggested that you should hire a SEO Company that provides both useful and well researched content writing and link building service, and that properly markets your content over the web, be it on Facebook, Twitter and even Google plus and tens of thousands of other sites online.

Why avoid aggressive link popularity building practices?

Website is one of the best weapons a business owner can have in order to survive the tough competition in this modern period. Almost every business now comes with a website because in this new world that lives with the modern technology, a site is a must-have. You would be too left behind if your business does not have one yet for you may not be able to maximize the benefits of the site that you can obtain. Having your own website enable you to promote you business easier by marketing in the internet all the products and services your business offers.

Your website needs to be appealing to visitors. However, your site may be of no use if you would not be able to make it visible to searchers. Visitors would bring you the profit so it is your duty to make your website be visible. You must do your best to stay on top of search engine page rankings. You must opt for Google search engine optimization for your site to get on the top and to succeed in business. However, there are things that you need to keep in mind in doing the SEO.

Doing SEO for your site needs a lot of effort and persistence and even patience. You must have knowledge in SEO, even though you hire an SEO expert. In doing SEO, bear in mind that you are a professional business owner, so you must have ethic on everything you do.

Being an ethical business owner means you have to do your best for your business, but all should be in the right way. Avoid aggressive link popularity building practices in doing SEO for your site. Some say that aggressive link building is the best search engine optimization. Do not agree on that because when you do SEO aggressively and in foul manners, Google and other search engines will definitely ban your site.

Building links aggressively often violates Google and other search engines’ guidelines. The process in aggressive link building includes aggressive submissions on web resources and using duplicate content with tweaks, for the websites to improve traffic, thus increasing the rank of the website. These websites focus mainly on the quantity of contents rather than their quality, which sometimes are unhelpful to searchers. Aggressive link building may also include creating links in an “illegal” way.

These aggressive and unethical manners of building links are mostly the ones that are affected by the Google Panda and Penguin. You don’t want your site to be banned, right? You must do your SEO in a right, slowly but steady way. SEO is long run process, but waiting for your success in that longer would be safer than being banned.

If you are unsure on how to build quality backlinks to your wesite in order to improve your website traffic, search rankings and ROI, then you should hire a SEO Company that has at least few years experience doing good seo.

Link building and SEO Strategy, Can’t Resist It?

To be high in those search engine rankings you must be ready to sweat it out in the online world. Or should you? To begin with there are really two classes of online marketers out there. One class is of those who are using free methods available (may require loads of efforts) and the other is the financially sound class that does not hesitate to buy options such as link building services and other seo services. I was thinking, on which side do Google policies hover around? If you look closely at some of the top ranked sites that appear in search engine results it seems difficult to digest the fact that Google seo policies are fair and just.

Every external link that points towards your site contributes immensely regarding overall rankings and this has been a heavily exploited factor all across the online world. Just type link building in your search engine and instantly you have scores of seo companies offering high quality back link builders at not so affordable schemes.

So what are the options left for an online marketer looking for cost effective link building services? To be fair and frank this honest road is long and it may take time to build links on your own but the associated rewards may be huge only if you persist with it. This is where most web publishers lose their way and opt for paid links and other strategies. There is no outright denial that paid strategies do not work (In fact they work just too well!). But the bottom line principle is that Google does not like publishers paying for links as it defies the real meaning for which search engines have been built.

Regular Google checks are carried out and many of the so called link development services have had their domains de-indexed several times. Along with these de-indexing procedures the associated promotions of the all the sites also go down the drain. But again if you are looking for short term gains then there is definitely something in it. However, there are high chances that any online marketer or seo expert will openly admit and promote purchasing links, even though they might be doing the very same thing.

So I am forced to admit that there is very little distinction between what is right and what is wrong when it comes to seo tactics. The only phrase that is relevant here is “what works”. One important point in this regard is regarding social media marketing which has emerged as the new platform for link development.

Though, I personally highly suggest not buying paid links, build links in fact win links! That is your way forward.

Content is really a king

When you have a website, the force behind people visiting it is the content. You might have it high on Search Engine Optimizations and appear first on rankings, but if the content does not compel people to come back or they don’t get what they want, then it’s going to fail.

Whether you are the one who comes up with the content or you hire someone to write the content, it has there to be there.  It has to be compelling, interesting, engaging and targeted to a particular audience of your choice. Different people are always attracted to different kind of information.  What a young man will be looking for in the internet might be different from what an adult will be looking for. The content could even be different for gender.

What men prefer reading or searching on the internet might be different from what women search. So when you are creating content it has to target a specific interest group whether gender based, demographic or age based.

The main aim of quality content is to turn visitors into customers. When you have quality and informative content, the people who visit your site will come back and the traffic will increase as many people continue to visit your site.

But how do these people discover your site? They will search for specific keywords which search engines like Google use to analyze page rankings. That brings us to another point;

Keywords. What is the recommended keyword density for your site to be easily discoverable? Putting too much keywords will end up with your site labeled as a ‘’spam”.

Generally a keyword density of 3-7% will work okay with many search engines. Place your keywords in the beginning of your page and closely together for better results. It will also be an exercise in futility if you have many keywords and less content. At the end of the day it is not the search engine that will convert visitors into customers but your content.

Another aspect that affects page ranking is link building. It is one of the most important processes in search engine optimization.  The more your website is linked to other pages, the higher your page will appear on top of search engines. But that is not enough; the content has to be attractive enough for your page to be able to relate to others.  When linking your pages, make use of the available article directories to post your content.

Draw Pictures Ltd are an SEO and link building agency in London offering seo friendly content writing, product descriptions, web page content and article and press release writing service, their contnet writers actually write useful, well researched content – that sells online!

How to Win Links & Influence Search Engines

We all want our websites to rank on top 10 search engines.  Unfortunately it is not that easy, if it was then the top 10 rankings would be a crowded field! For now to appear within the top of the rankings you would have to work a little bit harder. There are several ways that you can try to build your links to appear on to top rankings. Below are just but a few ways;

Reciprocal Link Building

The most important ways to make reciprocal link building a success are:-

Make your site relevant – People who visit your site should find the site to be interesting. This will ensure repeat visitors and enhance traffic to your site

Page Rankings – Make sure your page is high on search engines ranking. This will mean building less links.

Create links within the content – Such links are given more priority than ones created through directory style links

Number of links per page and positioning – It is more valuable for your link to appear at the top of the page with less links than at the bottom with many links.

How your link building is done – Ensure that your links are related to your website content. This will drive more visitors to your site.

Non-Reciprocal Link Building

Some of the ways non reciprocal link building is done include and is not limited to:- Directory submissions – Submitting your site to directories is the most effective way to build your link. Use popular directories e.g. Yahoo or DMOZ. Some offer free service e.g. DMOZ but are equally effective.

Articles – Write article for blogs, web content, newsletters etc. and you will see traffic flow into your website. Some of the benefits in using articles in link building are;

- The topic that you write about and the link on your site will be directly related hence driving traffic to your site

- You can link your article to more than one site hence enhancing your traffic flow and link build to many sites

- The link will be non-reciprocal -

Quality content – It is important that the content you provide interest the readers. Some people might link to your site simply because they found useful information on your site. That’s why thousands of sites link to Wikipedia hence driving heavy traffic to Wikipedia. Assuming you have a site like Wikipedia then you will be a successful internet blogger!

To successfully influence the search engines and improve your search engine rankings, you would want to use more than one method of link building.

If you are looking for a link building and seo expert, then Draw Pictures Ltd, They are a SEO Company in London, UK.