Link building and SEO Strategy, Can’t Resist It?

To be high in those search engine rankings you must be ready to sweat it out in the online world. Or should you? To begin with there are really two classes of online marketers out there. One class is of those who are using free methods available (may require loads of efforts) and the other is the financially sound class that does not hesitate to buy options such as link building services and other seo services. I was thinking, on which side do Google policies hover around? If you look closely at some of the top ranked sites that appear in search engine results it seems difficult to digest the fact that Google seo policies are fair and just.

Every external link that points towards your site contributes immensely regarding overall rankings and this has been a heavily exploited factor all across the online world. Just type link building in your search engine and instantly you have scores of seo companies offering high quality back link builders at not so affordable schemes.

So what are the options left for an online marketer looking for cost effective link building services? To be fair and frank this honest road is long and it may take time to build links on your own but the associated rewards may be huge only if you persist with it. This is where most web publishers lose their way and opt for paid links and other strategies. There is no outright denial that paid strategies do not work (In fact they work just too well!). But the bottom line principle is that Google does not like publishers paying for links as it defies the real meaning for which search engines have been built.

Regular Google checks are carried out and many of the so called link development services have had their domains de-indexed several times. Along with these de-indexing procedures the associated promotions of the all the sites also go down the drain. But again if you are looking for short term gains then there is definitely something in it. However, there are high chances that any online marketer or seo expert will openly admit and promote purchasing links, even though they might be doing the very same thing.

So I am forced to admit that there is very little distinction between what is right and what is wrong when it comes to seo tactics. The only phrase that is relevant here is “what works”. One important point in this regard is regarding social media marketing which has emerged as the new platform for link development.

Though, I personally highly suggest not buying paid links, build links in fact win links! That is your way forward.

How to Win Links & Influence Search Engines

We all want our websites to rank on top 10 search engines.  Unfortunately it is not that easy, if it was then the top 10 rankings would be a crowded field! For now to appear within the top of the rankings you would have to work a little bit harder. There are several ways that you can try to build your links to appear on to top rankings. Below are just but a few ways;

Reciprocal Link Building

The most important ways to make reciprocal link building a success are:-

Make your site relevant – People who visit your site should find the site to be interesting. This will ensure repeat visitors and enhance traffic to your site

Page Rankings – Make sure your page is high on search engines ranking. This will mean building less links.

Create links within the content – Such links are given more priority than ones created through directory style links

Number of links per page and positioning – It is more valuable for your link to appear at the top of the page with less links than at the bottom with many links.

How your link building is done – Ensure that your links are related to your website content. This will drive more visitors to your site.

Non-Reciprocal Link Building

Some of the ways non reciprocal link building is done include and is not limited to:- Directory submissions – Submitting your site to directories is the most effective way to build your link. Use popular directories e.g. Yahoo or DMOZ. Some offer free service e.g. DMOZ but are equally effective.

Articles – Write article for blogs, web content, newsletters etc. and you will see traffic flow into your website. Some of the benefits in using articles in link building are;

- The topic that you write about and the link on your site will be directly related hence driving traffic to your site

- You can link your article to more than one site hence enhancing your traffic flow and link build to many sites

- The link will be non-reciprocal -

Quality content – It is important that the content you provide interest the readers. Some people might link to your site simply because they found useful information on your site. That’s why thousands of sites link to Wikipedia hence driving heavy traffic to Wikipedia. Assuming you have a site like Wikipedia then you will be a successful internet blogger!

To successfully influence the search engines and improve your search engine rankings, you would want to use more than one method of link building.

If you are looking for a link building and seo expert, then Draw Pictures Ltd, They are a SEO Company in London, UK.