Half of UK businesses have seen a massive decrease in traffic and search engine rankings in January 2016. Small businesses are most affected as after very quiet Xmas and New Year none was expecting this sudden change in Google rankings and search traffic
And it’s not just the small businesses; even blue chip companies are seeing a mass decrease in traffic and search engine positions since the first week of January but at the same time many businesses are seeing a mass increase in rankings from nowhere to Google’s first page or literally much higher where they were before New Year evening
There are many individuals and companies thinking, the search rankings were only dropped in UK, well no that is not true – individuals and companies have been affected around the world because of this sudden change and yes it is not the UK alone
Most people are asking on Twitter, Facebook and Google+ if there have been yet another Google update and chances are there is a Google update but Google denying (as thousands have read “Barry’s Statement on SE Round Table”
So where do businesses stand today? If there was no update then why this sudden change and especially for those that have been doing good work for ages?
The position is still very unclear and it is very confusing, all tech-guys are still looking in to it without any success so far, Many might have not noticed another thing that “Many websites that have been regularly and very quickly crawled are taking longer to be crawled” If you have not noticed that – I have noticed that and I can see very strong signals of a Google update or a refresh in place
But what it is and what is the solution to get your website back on its actual rankings? To be very honest it is very hard to say at this point of time but if you or your seo agency has been doing good ethical seo work there is nothing to worry about
As they say – There is always a solution, the best thing to do at this very time is to wait and watch and let’s hope you see your website where it was, if it’s not the case, all the seo experts and social media guys will find a solution (Google has not said a word until now) but there are chances there will be an official statement from Google side soon (This is my own opinion).
Because of this sudden change in rankings decrease and increase has pointed loads of traffic towards Bing, Yahoo, AOL and AltaVista – leading names in internet marketing industry are talking about focusing on Yahoo and Bing in 2016 for your online marketing needs to find a way – Everyone knows it is not a very good solution towards the main problem but sure this will mean businesses at least getting something out of their online marketing spends
You can hardly ignore Google (as the most genius and widely used search engine) but how much business you are losing from online because of your website rankings decrease is the main question here and why is your business being hurt, having done a single thing which would affect your rankings?
What do you plan to get this sorted out and rank back in Google where you were or higher? Other’s might not have a solution or might be still looking for possibilities or plan to implement something but we have a game plan!