There is a lot going on in online marketing industry in the moment, be it good work, criticism as well as debate on several topics whether social media signals would soon win the race and whether or not Google would still count backlinks that you have won
Well, one thing is very clear that Google has implemented strategies to help users find what they are looking for and find a thing as quickly as they can and what they have found is what actually they have been finding. As Matt Cutts said in one of his post relevancy is the main factor and then the other factor is how many votes that post has when other people have searched with same or matching query
If you study Matt’s statement you will see there is a hint. This does not exactly mean the same search query but several other queries that ended up having a same reason and same meaning. Well and then the time that user stayed on that website counts and if they have found that information helpful.
If they have bounced I would call it a bad vote and this is where SEO Companies need to do a lot in order to keep the reader to your customer sites (decreasing the bounce rate and helping people find great information is what Google want and this is something we all can do, No?) After all we are getting bucks for free too!
And then again if link building would be a history, well yes as Matt said yes “maybe in next couple of years” then the message is very clear, link building still counts and Google counts one authority link that you or your useful content had won a better vote than thousand of low quality votes!
The other things that SEO Companies should work on in 2016 includes:
Focus on users instead – And if you realistically look in to this factor, most SEO’s end up writing for search engines rather than writing for users
I have seen a great impact on search engine rankings where users feedback have played an amazing role on positions that I am going to write in my next blog post
Follow all Google seo guidelines and stay ahead – Mess with Google and you know what people have gone through after Google’s Panda and Penguin update and avoiding disappointment is in your own hands
Draw Pictures Ltd is an Internet Marketing Agency based in the heart of Brighton i.e. Wimbledon, with over 12 years experience in multilingual search engine optimisation, link building and web design and development practises
Perhaps one of the most trusted creative online marketing agency with a lot to offer from building a useful seo strategy that works out for us and our customers as well as writing content that helps users and win their votes, if you need an seo strategy that works by spending as little as possible on seo, then drawpictures.co.uk
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Believe in winning links than spending hours and hours building low quality backlinks. Link building still counts and it will always count but with regards to social media marketing and optimisation (content creation and marketing) these factors would play as secondary role
Now the question is, is your seo campaign being optimised for both winning backlinks and for social media signals and votes? If not you should look forward to that in 2016 as your first step to take when seo on mind