Basic knowledge of search engine optimisation for starters

SEO is an organic method of using back links for getting the website to rank higher in the search engine results on Google. However, the use of SEO is not that easy. There are many SEO practices involved.

Search engine training courses are important nowadays, because Google has great influence over the other Internet patterns. If you want to optimise your website, on your own then before you start the procedure, you must have knowledge of  some definitions.

Keywords or search word

Keywords or search words are words or phrases, which you expect that your potential visitors will enter a search engine like Google, so they will see your web in the search results.


Headers are HTML (hypertext markup language) tags, which contain the most important search words or keywords.


Robots are text file. It is usually found on the server, which prevents the search engine to omit the certain secret pages on your website.


It is a technology of Web Pages compression, which reduces your website loading time.


The site map is an XHTML document, which gives information about your website structure to the search engine.

When you optimise your web page do not forget to check the following important points such as:

Domain name

You try to get the name of your domain; it must contain at least one most important keyword.


It is a main ranking factor and very important as well. You should always include main keywords in your title. It should make some sense.


Your website description should be at least 160 characters. It should highlight your website objective in search engine results.

No need of using Java scripts and flash extensively

You should avoid the use of Java scripts and flash extensively. Though, they make your site beautiful, but slow it down. The search engine is not able to see information in the flash so you should avoid it.

Avoid tables and a lot of links from one page

You should avoid tables because of  CSS evolution, you do not need tables anymore. Your website page should be accessible in 1 to 3 clicks therefore; you should avoid a lot of links from one page.

Now your website is uploaded you need to get it noticed. You can achieve this purpose by following steps:

Create a Facebook page

In this way, you can bring your site to people’ notice. Your friends will like webpage and help you to take a start.

Make blogs

You make blogs for your sites and post news and articles there, related to your website. People who will visit these news and articles will also visit your website.


You get a YouTube channel for yourself and upload movies there.

Google Analytics You register your website with Google analytics for checking your web performance, on a daily basis.


You should avoid illegal tricks for SEO purpose. There are a lot of search engine optimisation companies that are helping you suceed online with their incredible seo service. You should look for a reliable SEO Firm and start using Search engine optimisation service, that will definitely help!

Comments are closed.