How to use file and directory names to increase your search engine rankings?

The competition for higher search engine rankings in the internet search engines is becoming intense every day. Many people want their websites to rank first on search engine pages to drive more traffic to their website. They are doing everything to make sure that their websites are being discovered by people.

But there are several factors to consider when enhancing your website rankings on the search engine results. How your site has been built is very important in boosting your website rankings.  Apart from providing relevant content that can attract reasonable traffic, how that content has been presented also plays a big role in boosting your rankings. The naming of file and directories is one area that has been ignored.

Keywords are the most widely used aspect to make your websites appear top on the search engine ranks. Therefore where you place the keyword is also important. So when coming up with the domain name for your company site, you can include the keyword as part of the name, but if you have already registered the domain, then you cannot add the keyword. But all is not lost; you can use the keyword intelligently on other parts of the website and sub domains to fulfill your ambition.

Directory and File Names

Including the keyword to the inner files of the site can also go a long way in helping out. You can even use the keyword in three different parts of your file names. For example if your keyword was ‘skin care’, you might want to come up with a domain like ‘skincare.blah-blah’ and have your other pages named as ‘ As you can see your keyword is already repeated three times in your URL.

Suppose you didn’t get ‘’ domain, you can still make a file extension like ‘ In this case you still have your keyword appearing in part of the URL making your site still high in web page rankings. Include also your keywords on file names. E.g. instead of having ‘home.html’ you can have home/skin-care.html.

But all these tips meant to enhance your website search engine rankings do not provide you with the exception of not providing good content. Even if your page appears high in rankings, when people visit your website and they don’t find relevant information, they will simply go looking for that very information from other websites and that’s where you downfall will begin.

Make a great website and name you files and directories appropriately and you will see traffic flowing. It is suggest that you always hire a SEO Company in order to hep you get an seo friendly web design and development that will help you succeed in online marketing world.

Steps to higher search engine positioning

There are many businesses that are setting up sites and base on the internet today. The internet is seen as a level playing field by most of these businesses. Many millionaires in the world today started their journey somewhere on the internet.  The amount of income that you can generate through running your business online depends on the kind of industry you are operating in.  The services or products you are selling also play a very vital role.  Virtually anything can be sold through the internet.

Search engine optimization is one of the most important elements to online popularity. It is basically what defines the visibility of your website or pages on search engine operations. This is one of the methods that you can use in order to boost the profitability of your site.  Other techniques used include banner ads and email campaigns.  Search engine position is undoubtedly the most significant avenue used for increasing revenue generation online.

If you want your site to get higher rankings on search engine, there are certain tricks that you can use. Here are some of them;

Choose the right keywords

The most important aspect to consider in SEO is the choice of keywords. Internet surfers would use these key terms to search for the content available on your website.  You need to choose your keywords in the right way so as to make sure that you are generating the right amount of traffic to your services or products.  If you are not knowledgeable about the choice of keywords to use in your site, you can try out some of these tools or choose a reliable SEO Company to do the job.

• A brain

• WordTracker

• Overture Search Term Suggestions Tool

A Brain is the most important tool to use among the three.

What content do you have on your pages?

In most cases, internet users would come to your site to seek useful information. if this is not what they get, most of them would tend to turn away. Therefore, before you can even think about SEO strategies, you need to take some time and create useful content to post on your website pages.  Try and imagine how users would view your content and how they can rate it.  After, you will know how you can create insightful content that has meaning to the readers.

Site structure is also important

The site structure should be solid-state.  When you are planning your site structure, you need to consider how people would be reading the content that you have posted there.  Spiders which traverse the web search for information and read web pages just like you would read a book. This is an aspect that you need to have in mind when you are creating your site.