A Beginners Guide to Link Building

Before we go into the basic steps of link building, we must first understand the meaning of link building.  In simple terms, it is the process of linking your pages with others in order to improve its rankings against search engines results. The more links you have from quality sites, the higher your rankings in search results.  To get more insights into what link building is, you need to understand how it works.

It takes time to build a link. It does not happen overnight because search engines take a while before they can crawl the web and identify new links or indexes. It might be several days to weeks before you can start seeing the results.  During the first weeks, you may also experience inconsistencies in ranking due to stiff competition, types of links, keywords difficulties, and aggressiveness of the link building process among many other factors.

When the search engines are identifying the value of the links, they consider a lot of factors; these include and are not limited to:

Domain Authority: – This refers to the measure of links importance in the domain. To define domain authority the following factors are used:

- Google page rankings

- Social popularity

- Domain age

- Traffic

- Back links

- Number of ranking keywords

Relevance: – Refers to the degree of relationship over the target site and the originating linking site.

Another aspect to understand about link building is page ranking and link popularity. PageRank is a measure of the value of a particular page based on the quantity and quality of the pages linking to it. PageRank is a numeric value that ranges from 1 to 10 while link popularity is a measure of both the number and quality of links pointing a webpage.

We also have anchor text optimization as another important metric in link building. It refers to strategically placing keywords on the links that point to your website. It is a highly effective way of enhancing your web page rankings. Link baiting is another commonly used metric. This one refers to content posted to a website to encourage more people to visit the website and to deepen the brand of the website.

NoFollow links and DoFollow links are also used in link building. “NoFollow” links refer to links that contain the rel=”nofollow” attribute inside the html link code. Links that do not contain the rel=”nofollow” attribute are often referred to as do follow, DoFollow, or Followed links. These links pass PageRank.

These are just but a few link building basics, there are more metrics associated with link building that enhance this process.

If you are wishing to get your website page rank improve or search engine rankings, or you simply wish to hire link building service, then Draw Pictures Ltd, They are a SEO Agency based in Wimbledon, London.

Learn on how to do link building yourself?

Over the years, more people are choosing to purchase products and hire services online. That’s the reason why a number of online businesses are keeping up with the trend in online industry.  An online business without the help of SEO will find it difficult to establish visibility and popularity which is crucial on all kinds of businesses. You can either apply SEO on your own or hire a SEO Firm that offer Internet Marketing Services.

Here are some of the do it yourself link-building tips that you can try prior to deciding:

1. Back links that are relevant. One of the key elements in identifying the ranking in search engines is the quantity and the quality of websites that are linked to yours. These search engines tally these links to identify how convincing your website is, then utilize that tally to assign a rate that is relative to other websites in your target audience.

2. You have to understand the importance of keywords. You need to search on the relevant keywords to promote your website. You want keywords that are specific, because you don’t want your keyword to get lost among all the other competitors. There are keyword tools that you can use to can use to help you think of relevant keywords. When you are looking for relevant keywords, try to think like a regular user. So try to avoid highly technical words that a regular user wouldn’t really know about.

3. Anchor texts are important. Anchor texts are the words or phrases that are indicated on your link that will give the user an idea on what kind of content they will expect once they click the link. For example, the link aims to direct the user to the home page of Draw Pictures Ltd the anchor text should look like this: <a href=”http:// www.drawpictures.co.uk”>Draw Pictures Ltd</a> Anchor texts are useful because search engines provide extra points by tallying the link itself and the support of the link of your site’s relevance for the keyword texts it indicates.

4. Social networking sites can promote your website. Having an account on all of the popular networking sites may help you promote your website and increase your site traffic. Not only that, you may also connect directly with visitors that can easily be converted to paying customers, pay attention to their feedback or any recommendations regarding your site so you can have an idea on what are things that you need to adjust and which aspects are perfect to retain.

These are just a few do-it-yourself link building. The most significant disadvantage is that when you do it on your own it can take a lot of time to see results. You can always opt to hire a SEO Company so that you can devote your time and effort on other aspects of your business.