2016 is set to be the year of content marketing, as high quality content because the new key to SEO, gaining Google’s trust and climbing the search engine rankings pages.
And the best way to ensure you gain quality content is to hire a professional and experience SEO copywriter, or if your need is large then a team of content writers.
The content on your website homepage and other pages, as well as on your blog if you have one, is not just there to fill some space and make the place look pretty as many people assume. It in fact serves several far greater purposes.
Not only does it give your brand a voice and a personality when visitors come to your site looking to learn more, but it also sells your brand values and if written well can be the tipping point between visitor and customer.
It can also instil loyalty in visitors if they like what they read about the brand, so it is important that it is written in a persuasive and engaging manner.
It is also of course a tool for SEO, as Google’s new Penguin update is now valuing quality content more than ever in its searches.
However, over optimised and poorly written (bad grammar and spelling) content will lose your credibility with both site visitors and Google.
Therefore hiring professional experienced content writers is a must to avoid this.
Signs of Experience in an SEO Writer
Anyone can SAY they have plenty of experience, but the proof is in the writing. That is why when hiring a content writer it is advisable to ask for a paid test piece from candidates that seem to have what you are looking for on paper.
If the content writer say they can have it to you in the next couple of hours, I would be wary, unless they are of course experts in the field they are being asked to write about, which is rare but does happen.
Signs of a good content writer are the amount of time they say it will take them to produce it, and the research they put in.
They should not only take time to research and get to know your brand, but also the field in which you operate, even looking at your competitors.
They should then be able to create a piece custom written for you that conveys your brand message and values, engages the readers and is SEO optimised to the right weight, not over or under.
If all the signs are there in the test piece, you can trust them to write well for your company in future, but if they aren’t, then you just pay them for the piece and move on.
You may have lost money on the piece, but you save thousands overall by not posting bad content on your site.