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SEO or smart online brand marketing? Future of SEO

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SEO has changed a lot for the past two years, however back in 2001 whilst I first started to market textile companies’ websites as part time I have seen search engine’s giving importance to those which actually submit good content, so if you are thinking seo was easy back in those days, I have to disagree with you

However optimising websites for search engines back then has been a lot easier which is not the case now – But again back then there were hardly any great tools such as backlinks quality, content and even seo analysis

Google has made it a lot easier to track your success rate and there are number of other tools which are helping individuals and even the blue chip companies get to know where they stand when it comes to sales, rankings, traffic and even ROI increase

Now SEO has became smart online marketing, you do it well, you get out of it, you abuse search engines, they will abuse you back much harder, so it is time to get in to smart online marketing, many seo companies are out of the picture now, after Google’s continues search engine algorithms updates, many got dumped by their customers that had lost their rankings and even were penalized completely or a small penalty

The future of SEO is smart online marketing mix, include the digital media, social media and search engine marketing, follow the road signs, see what the top 20 people are doing, make notes when it comes to backlinks, domain age, see where the website is hosted, write down the websites they are getting the links from, votes, Google reviews, note down the number of backlinks and then analyse your website against your competitors, the old seo has changed in to smart brand marketing!

You agree or not! But that is the future of seo

Think, act and play smart!

Want your website ranked on Top of Google?

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Email:            seo@drawpictures.co.uk

If you wish to stay in contact and require seo service, support or just advice or opinion about website design or seo, simply get in touch with us!

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Responsive web design, your visa to seo and social media marketing buzz

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There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

 

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

 
Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

 

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

 
What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

 

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

 
Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

 

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

 

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

 
I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

 
Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

 
Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

 

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

 

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

 

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

 
If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

 
Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

Home » Online marketing

Content Marketing is the New Face of Online Marketing for 2016

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Content has always played a part in web marketing strategies, but 2016 is set to be the year that content rules, with search engines changing the weight they put on content and quality when it comes to search engine page rankings (SEPRs).

Now online marketing agencies are scrambling to find quality content writers to handle the growing need for high quality content to feed content led marketing strategies this year.

The main reason for the large shift in the value of content as part SEO and online marketing tactics comes down the changes made by Google in the last year.

Its Penguin update, launched in April of 2015, saw many websites’ SEPRs suffer due to a lack of quality back links from pages and websites containing quality content, as well as a lack of well written and relevant content on their own website.

Google decided to make the change after link building, a tactic that came about in the late 1990s after the search engine announced its plans to use links as votes for the credibility of sites and base rankings partly on this factor, gained a bad name due to the amount of online marketing consultants misunderstanding and abusing the original concept.

Marketers would pay sites that were created simply for the purpose of content creation to post low quality and over optimised content full of links.

This led to link building becoming about the sheer quantity of links rather than the quality of the websites and their content, making search results and user experience suffer.

Google are now cracking down on what has been deemed ‘black hat SEO’ or ‘bad link building’ by assessing the quality of the content and website the link is placed on, and favouring sites that use slow and steady link building tactics in conjunction with other online marketing and SEO tactics.

So, the best way to keep a good reputation and high SEPRs with search engines in 2016?

Enlist the help of web marketing professionals and content writers, create high quality content that is written for the reader, not for the search engine, and ensure you are guest blogging and sending content to reputable sites where your content will be relevant and bring something worthwhile to the site.

Do your research before submitting content to sites, as having links and content posted on sites with a bad reputation could harm yours. And enjoy it while it lasts, as content marketing may be hot in 2016, but search engines are constantly changing so keeping up is crucial for your online marketing success.

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How you can use internet marketing to help grow your business

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The internet has become the driving force of marketing for many companies, and although traditional marketing methods will never and should never be replaced, they have somewhat taken a backseat to the phenomenon of digital marketing.

The following are just some of the main ways in which you can utilise the powerful tool that is internet marketing to help grow your business:

The Website

The heart and soul of your company’s online presence should be the website. It is the place where everything will centre back to and it will be the hub of information regarding your brand, products and services.

You don’t have to accept sales transactions online; the need for this will depend on your industry and the services or products you sell. Ensure you have prominent contact details somewhere on the homepage of your site, as people like to know they can contact a real person at some point when dealing with companies online.

Email marketing

Gaining prospective customer emails and current/past customer emails is a great way to keep the sales relationship fresh. There are many ways to gather this, be it from them contacting you with a query, them signing up to an email database to receive a newsletter or offers, gathering business cards at networking events, any way in which they surrender their contact information.

You can send emails regarding current offers, news and updates, etc.

Press releases and Content Marketing

Online press releases work in the same way as print press release would, its emailed to news publications and contains interesting information about your brand that could be considered newsworthy.

However with online press releases you have the freedom to include multimedia attachments in addition to the traditional images. This could include video, audio, and more, and you then send this to online publications.

Content marketing involves writing about your industry rather than your company itself. Popular topics include ‘how to’ articles and informative articles relevant to your products or services.

It is advisable to enlist the services of an internet marketing company regarding the writing of this articles as they will know what is required to create an article made for the internet, and will be able to improve your search engine rankings through SEO in the process.

Market Research

You can also use internet marketing as a means of researching your target markets. Conducting online surveys, making use of your email marketing database to ask for feedback, encourage comments on your website and blog, etc.

Doing market research on the internet can be cost effective and reach a wider audience than traditional market research.

There are many other ways in which internet marketing can help you to grow your business, and for it to be effective it is advisable to enlist professional internet marketing services from companies who have experience and proven track records.

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Calls for CEOs to join social media marketing ranks as 77% of customers say it encourages them to buy

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Recent statistics from a survey by BRANDfog.com have revealed how CEOs and Executives having an active involvement in their company’s social media marketing strategies would influence how both the potential customers and employees view the brand.

77% of people asked said that seeing a CEO using social media or blogging would make them more likely to buy from the company, while 94% also said that the brand’s image would be enhanced in their eyes if the company’s senior executives were also involved in social media.

When it comes to the employees or potential employees of a company, the survey revealed that 82% said they would hold more trust and respect for the company if the leadership team had an active involvement in social media, with 78% saying it leads to better communication.

64% stated that the improved transparency of having the CEO and senior executives on social media gives it higher regard among themselves and potential customers.

For CEOs who are still sceptical about getting involved in their company’s social media optimisation methods, there is much to be benefited from. Peter Aceto, CEO of ING Direct Canada, well known financial services firm told eMarketer in an interview in 2015 that being active on social media is a great way for him to assess both how employees and consumers see and feel about the company and the services and products that it offers.

“We saw it as a competitive advantage for us. There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it,” says Aceto on the decision to get involved in social media.

And the benefits don’t stop there. Social media optimisation not only gains your brand respect from consumers and employees, it can tie in with your other online marketing strategies too, including your search marketing.

Having an active presence on social media has be proven to improve search optimisation by increasing the amount of pages indexed for your company and its related key words, as well as providing a flow of fresh and high quality content, something Google looks favourable upon since its update to Penguin in 2015.

So for CEOs, being on social media doesn’t just give the customers someone to look up to, it improves employee relations and over all can give online marketing efforts a mighty boost.

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The Impact of Digital Marketing on Your Business

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In the age of digital it is imperative that businesses, no matter how ‘traditional’ they may be, start to consider their online presence if they don’t want to lose valuable customers in the long run. The internet is fast becoming the go to for our every want and need, and if businesses don’t keep up with that they will get left behind as other businesses draw in their customers online.

But the digital marketing shouldn’t only be seen as a must have to prevent losing customers, it is a new and exciting place to explore and expand your business, reaching entire new markets and using new tools to give your business a depth like never before.

With the help of professionals in the form of digital marketing companies your business could soar to new heights. Here are just some of the many ways digital marketing could impact on your business:

Increased Exposure

Digital marketing is one of the best ways to increase exposure for your business. Using various channels such as social media and blogs, search engines, online directories and many more you can get your company name out there to audiences you never would have reached before, both locally and globally.

For example, if you posted a blog post that was seen by 20 people on a social networking site, and each person enjoys this and decides to share it with their 100 connections, who share it with 100 more, your blog post on your company blog has potentially been seen by 200,000 people.

Better ROI

Digital marketing will bring a far better return on investment for business than many traditional methods, due to the cost effectiveness of the digital methods used.

Social media can be run for very little cost and allows you to connect and potentially impact on millions of internet users every day.

Advertising online is far cheaper than in print. Having a large and commanding advert in a newspaper or phone directory would cost a bomb and potential customers would have to pick up the phone to ask you more about your services and products.

Online however you can place ads and links in online directories for next to nothing, some are even free and direct customers to a wealth of information about your company, much faster and easier than having to call to ask.

Takes the Pressure Off

Because digital marketing is a new and quite specialised area, many companies feel they benefit from bringing in digital marketing companies who can either help with creating and implementing a strategy or taking the workload altogether.

This takes the pressure off you and your team so you can focus on other areas of the business while knowledgeable specialists an agency provide digital marketing services that ensure your company is ahead of the game.

It Sticks Around

Everything your company posts onto the internet whether it be via a blog, social network or directory, it will remain searchable and viewable for years. So on one hand, you much be careful that what you are putting on is well thought out and displays your company in a good light.

And on the other hand, it is advantageous for exposure purposes as the more information you post in relation to your brand, the larger your online presence becomes over time.

There are many more ways in which digital marketing could impact on your company, all of which reinforce why a large proportion of UK companies have already taken to the internet with the help of digital marketing companies in the UK. The question is, will you?

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Ethical Issues Faced By Internet Marketing Companies

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In today’s digital based business environment, ethics are important in establishing the reputation of the company. And for an internet marketing company working in an area that is often criticised for its lack of ethics, it is ever more important to get right when working on behalf of clients.

With immoral and illegitimate Internet marketing schemes operating and deceitful tactics being used, marketers must take extra caution when promoting their clients and their products and services on the World Wide Web and ensure they can prove themselves as an agency to be legit among an industry riddled with scams. Here are some of the main ethical issues faced by internet marketers:

Who Can Be Trusted?

Because internet marketing is full of scams and people out to gain sensitive information, it is important that you have clear guidelines and form an agreement with the client to ensure you are both comfortable and trust in each other.

You will after all be in charge of the brand’s online reputation, a big task to be reliant on for. You will then need to ensure you uphold your end of the agreement and carefully gauge any content you put out there on behalf of your client.

A Little Matter of Morals

If you are handling organic and paid internet marketing for a client, as well as maintaining and updating content on the client’s website, you need to consider the privacy and legal implications that go with it.

What you publish for the client reflects on how they are viewed by the rest of the world, and although you do the posting, if they were to be found to have anything illegal or immoral on their website, such as copyrighted images that they do not have permission to use, then it would be the client who it reflects badly on and who would suffer the consequences.

This goes back to the ethical issue of trust, as they are trusting you to uphold the law and make wise moral decisions on their behalf.

Professionalism and Reputation

Because the internet and tools within it such as social media and blogs are used for both personal and online marketing purposes, the two can very easily overlap.

An internet marketing company must consider the implications of everything they write and post online, ensuring all client information is kept separate from other clients and personal aspects of the internet to ensure the client’s reputation and your own reputation is upheld.

Once Published It Remains Forever

When you hit send on that controversial blog post or Tweet, it cannot be undone. Even if you delete the post itself, it remains in cached page archives forever and can easily be pulled up by search engines or websites that specialise in recalling old pages.

Additionally, video and movies, audio and images, any kind of multimedia in various formats will remain and be viewable, which brings about the issue of consent, privacy and safety.

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Social media marketing: How to build a buzz online

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In the age of digital, one thing that seems to have both enchanted and baffled companies the most is social media and how to effectively use it. Social media is one of the top tools that should be in any company’s marketing tool box, and there are plenty of online marketing agencies offering their services in this area.

However, before you take the plunge, here is a guide to how social media can be used to create a buzz online:

Listening Carefully Is Key

Social media is a large conversation, and as with any form on conversation it is wise to listen to what is being discussed before diving in. So before a company starts posting on social media and trying to gain loyal followers and shares, it is imperative that they to listen to what your target audience are buzzing off currently.

There will be similar themes, opinions and tones recurring throughout the buzz, which will give some insight into the target audience and give an advantage. This can be used tailor your company’s social media voice to fit in with that of your target audience.

Be Professional with Personality

The key is in the name ‘social media’. It’s a place where people want to communicate and connect with other people, not brands. However, if your brand is seen to have a personality, it is far more accepted by the community.

Each company needs to find their own individual balance of brand and personality in their social media marketing, and it is advisable to seek the advice of online marketing agencies to help get this right.

Social Media Policies

Due to the fact that when a company posts on social media, they potentially reach millions of people globally, it can only take simple mistakes to severely damage or even completely ruin a reputation.  If a business plans to encourage staff to have input into their social media channels, it is important to set out clear rules and guidelines.

Even if staff aren’t contributing directly to the company social media channels, things posted on their own social media could still impact. This is why you commonly see employees of companies stating that ‘their views are their own’ on personal social media accounts.

Measuring the Buzz

Measuring social media optimisation methods used to create a buzz and the substantial results (such as increased website traffic, etc) achieved from this is the key to the ongoing success of your brand’s social media presence.

By measuring these results you can isolate areas for improvement and aspects that worked well and can be increased or continued and areas that altogether flopped.

You can also look at the elusive results (such as positive associations with the brand, increased awareness, etc.) which cannot be defined or measured but can still be an indicator of how well the campaign has worked.

In summary, social media marketing is a cost effective and beneficial form of digital marketing that must be monitored carefully to ensure the right message is being conveyed.

With the help of online marketing services provided by UK agencies, many companies are able to discover the innumerable pros of having an active presence on social media.

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How Twitter, Facebook and Google+ can help your businesses grow

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Social media marketing is the latest online marketing strategy to have swept the digital world, and it is ever growing in popularity as it has the power to help businesses grow and connect on a deeper level with consumers.

The following article will assess the ways in which the most popular social media channels, Twitter, Facebook and Google+, can help your business to reach dizzying new heights.

Twitter

For those who don’t already know, Twitter is what is called a ‘micro-blog’, where people can express their thoughts, feelings, opinions in 140 characters or less, as well as sharing links, videos and images with ‘followers’.

You can follow a wealth of people and they can choose to follow you back, some may not. Only those who follow you will see what you post, and you will be able to see the postings of those you follow.

Businesses find Twitter marketing useful for brand awareness purposes, promoting aspects of their business including blogs and news updates, offers, and more. Others constantly ReTweet people and other companies in the hope for the same in return.

It is important to keep a good balance between the two, as people following your brand will want to find out more about what you are about via your Tweets, but talking constantly about yourself and never ReTweeting anyone will not get you into anyone’s good books either.

Facebook

Facebook allows you to create a business page on which people can see what you are about, view your postings, post to you, and if they like your brand, they can ‘LIKE’ you by clicking a button. By clicking ‘LIKE’, people are subscribing to your company’s updates.

Much like Twitter, Facebook marketing is about posting updates and news, offers, etc. and generally introducing people to your brand. A good flow of fresh content is always a must if you want to keep appearing in your ‘fans’ news feeds.

The great advantage of Facebook is the level of engagement. People can like, share and comment on your images, videos and updates, and many brands run competitions on Facebook to encourage this. It’s a great tool for gaining recommendations and brand awareness, as well as providing customer service, as it gives the customer a voice and a much more informal direct line to the brand itself.

Google+

Google+ is one of the newer up and coming social media channels, only born in 2011 and rising to popularity late in 2015. It is the world’s largest search engine’s bash at a social networking site, and with over 90 million users it is a band wagon well worth jumping on.  Google+ is primarily about sharing content, much in the way Facebook is, however instead of ‘friends’ and ‘fans’ there are ‘circles’, in which you can divide up your connections into business and personal, or potential customers and current customers, or however else you want it, and it isn’t limited to just 2 circles, you can have as many as you like.

The main appeal of Google+ marketing from a business point of view is the search engine optimisation benefits, as Google have recently introduced their “Search Plus Your World” or “Search+” algorithm, which prioritises content posted by and shared with Google+ users when searching.

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Video SEO Presentation and SEO in 2016

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Looking for Video SEO optimisation services, Team of drawpictures.co.uk is highly professional when it comes to helping your business grow via intelligent video production and video publishing online. Our team of highly seo experts has made videos that play an important role towards our customer’s and ours business success.

Perhaps this is the case, most of the UK and European SEO Agencies trust us for all their online marketing needs, be it seo or link building alone and even creative digital marketing and organic and paid search engine marketing, our seo experts can work very closely with our in-house team of seo specialists to help you achieve your goals.

If you are looking for Video SEO or YouTube.com expert that can give your business a boost online, then contact us today – Please note, drawpictures.co.uk is probably the most honest search engine optimisation company, a full seo services and web design agency in Brighton