With the release of Google’s recent Penguin update, now more than ever has been the vital time to assess websites for their compatibility with search engines, as the new update is said to be the biggest step in artificial intelligence for search yet.
Google’s Senior Vice President says in a blog about the latest step towards being more human, “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.
We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want.”
The updates includes the addition of ‘The Knowledge Graph’, a feature designed by Google to make their search bots think more like humans, and they hope it will enable them to deliver even more accurate results for ambiguous search terms based on user intent.
Jack Menzei, Google’s product management director told CNN “The web pages we [currently] return for the search ‘kings,’ they’re all good.
You, as a human, associate those words with their real-world meaning but, for a computer, they’re just a random string of characters. [The Knowledge Graph] hones your search results right in on the task that you’re after.”
And with many companies still favouring more ‘traditional’ creative web design features such as Flash and over enthusiastic graphics with little focus on content and text, what will this change mean for their websites?
They will have to begin to look at things in a whole new light, through the eye of the searcher as Google has begun to.
Many businesses are already enlisting the help of web design companies in the UK to avoid losing revenue and web traffic due to the changes and to try to keep up with Google’s preferences.
Now focusing on the quality of text and content on websites, many will have to revamp the entire structure and overall image of their sites as well as quickly assess and add to their content to ensure it meets the high quality standards.
With the bar constantly being set higher, SEO web design is no easy task for even the professionals, but the key to success is keeping up with the fluctuating and ever more intelligent “thoughts” of the search engine.